Influencer Marketing within the financial industry

November 16, 2017

I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has…

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New short film series “Ach, du liebes Geld”

June 18, 2017

It’s here, finally, our new 8 part short film series named “Ach, du liebes Geld” starring germanys most well-known stock-market…

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Böse Null in Horizont…

May 1, 2017

Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign….

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Böse Null

Böse Null invades Germany…

April 23, 2017

It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates…

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Thanks Rocket & Wink

April 23, 2017

Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to…

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Jean-Paul Gaultier hommage

February 13, 2017

This week Jean-Paul Gaultier had the honor of designing this Sundays “Welt am Sonntag” newspaper here in Germany. We therefore…

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Gold again for DWS

January 16, 2017

We did it again – we won the second Gold Midas Award in two years, this time for our “60…

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Big birthdays need big campaigns

July 31, 2016

6o years asset management – 60 years DWS in Germany. (weblink)  A big story, with a great campaign. Developed by HAVAS…

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The worlds first human search engine.

April 28, 2015

Ask Gudmundur – the world’s first human search engine. A nice idea to promote the lovely Iceland. The tagline “Inspired…

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Is your marketing really working?

April 28, 2015

A great spot from Adobe Marketing on the topic. 🙂

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Realestate.com.au

August 31, 2014

Realestate.com.au has introduced a great new ad campaign starring the Australian, I mean Austrian, superstar Arnold Schwarzenegger. The campaign highlights…

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World Cup Fever. The Game Before The Game

June 10, 2014

Beats by Dre have introduced their new Spot “The Game Before The Game” starring numerous football stars. Now that Apple…

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The Last Game

Nike: the last game

June 10, 2014

It’s World Cup Fever time and Nike has released “The Last Game”. The big brands are out there promoting their…

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Thjnk – IKEA

May 20, 2014

Thjnk is a pretty hot new ad agency here in Germany and they have recently won the Ikea account in…

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Great positioning – The regulars by Victoria Bitter

April 19, 2014

Victoria Bitter is a simple, genuine beer in Australia. It’s for the everyday man. Nothing fancy. Nothing special. Just a…

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#worldstoughestjob….

April 19, 2014

Here another great viral campaign called #worldstoughestjob. The idea is simply brilliant. The agency behind it was “Mullen” apparently for…

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Super Bowl advertising – the effort…

February 3, 2014

It’s the big time. Super Bowl advertising space. For leading global brands, this is their time. And the companies really…

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Season 10

January 23, 2014

Every marketer is amazed at what Red Bull does worldwide. Amazing events, successul events, brilliant athletes – the whole concept…

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How to “tease” a super bowl ad….

January 23, 2014

Everyone knows how “important” the Super Bowl is every year for brands and agencies. This year Volkswagen are going one…

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Beautiful Apple

January 19, 2014

It has been a little while since Apple made an amazing ad in my opinion, but they’re back to their…

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RAINVERTISING. The new hot trend.

January 9, 2014

Not something that is done everyday. Here JWT Frankfurt does a lovely job with a small campaign. Something like this…

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PRADA advertising – Like

January 9, 2014

It’s a simple but in my opinion perfect fashion ad. Simply enjoy….  

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Made from cool

December 20, 2013

Christopher is cool. Once again he is leading a cool ad campaign. This time it’s danish fashion brand “Jack Jones”…

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Smart ad

December 20, 2013

A well deserved winning ad: the Smart is as good offroad, as a 4WD is in the city.    

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Infographic for the trading game “Börsenheld”

December 18, 2013

Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people…

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Content Marketing

December 16, 2013

Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s…

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Retrospective – BNP Paribas advertising from 2007 – 2010

December 15, 2013

Together with TBWA / Tequila Düsseldorf (Johannes Klenk) we created the advertising campaign for BNP Paribas derivatives Germany. The campaign…

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Record winner at the Cannes Lions 2013

June 25, 2013

“Dumb ways to die” set some new records. It won the most Cannes Lions ever. On YouTube the spot has…

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Viral fun from Belgium

March 28, 2013

A clever campaign from the Belgien TNT Entertainment Channel. This is a really clever idea. Love it. A great example…

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Old ads – Old Spice

March 28, 2013

“Hello ladies. How are you? Fantastic.” “Sadly he isn’t me!” Love these ads….  

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