As leading digital insurer in Germany naturally we need to look at the impact AI can have on our business, as well as our people. And in general, within marketing, we all need to address the possibilities and implications coming towards us through AI.
Our first campaign looking at this issue was launched at this years OMR festival in Germany, Europe’s biggest digital conference.
We not only addressed the issue amongst those of us who are starting to work with AI on a daily basis, we got them involved, asked their views and then also tried a fun creative experiment ourselves.
See here for yourselves:
Credits:
Agency Leagas Delaney
OMR Festival
MC Rene & Spax &
Awards:
