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New short film series “Ach, du liebes Geld”

June 18, 2017 | #GeldanlageNeuDenken, achduliebesgeld, Advertising, dvertising, DWS, Film, markuskoch, social, Video | 0 Comments |

It’s here, finally, our new 8 part short film series named “Ach, du liebes Geld” starring germanys most well-known stock-market…

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Gamification in order to move people…

May 26, 2017 | #GeldanlageNeuDenken, App, bösenull, Digital, DWS, Gamification | 0 Comments |

As part of our “Evil Zero” (Böse Null) campaign in Germany we have decided to invest also in gamification, as…

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Social Wall – Böse Null

May 23, 2017 | Böse Null, campaign, DWS, social, Social Media | 0 Comments |

One of the main goals of the “Böse Null” (evil-zero – fight against zero-interest rates for savers) campaign was to…

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Böse Null in Horizont…

May 1, 2017 | #60JahreDWS, #GeldanlageNeuDenken, 2017, Advertising, Banking, bösenull, Branches, Brand Story, Branding, campaign, Content, Deutsche Bank, DWS, Film, Havas, Usergenerated | 0 Comments |

Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign….

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Böse Null invades Germany…

April 23, 2017 | Advertising, bösenull, DWS, social, TV, Uncategorized, Video | 0 Comments |

It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates…

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Thanks Rocket & Wink

April 23, 2017 | #60JahreDWS, Advertising, Awards, DWS, Midas, Rocket & Wink, Uncategorized | 0 Comments |

Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to…

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Annual Investment Conference 2017

April 22, 2017 | 2017, Alte Oper, Deutsche, DWS, Event | 0 Comments |

It was that time of year again this time for the 17th Deutsche Asset Management / DWS Investment Konferenz in…

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