Influencer Marketing within the financial industry

I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has…

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New short film series “Ach, du liebes Geld”

It’s here, finally, our new 8 part short film series named “Ach, du liebes Geld” starring germanys most well-known stock-market…

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Gamification in order to move people…

As part of our “Evil Zero” (Böse Null) campaign in Germany we have decided to invest also in gamification, as…

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Social Wall – Böse Null

One of the main goals of the “Böse Null” (evil-zero – fight against zero-interest rates for savers) campaign was to…

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Böse Null in Horizont…

Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign….

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Böse Null invades Germany…

It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates…

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Thanks Rocket & Wink

Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to…

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Annual Investment Conference 2017

April 22, 2017 | 2017, Alte Oper, Deutsche, DWS, Event |

It was that time of year again this time for the 17th Deutsche Asset Management / DWS Investment Konferenz in…

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Jean-Paul Gaultier hommage

This week Jean-Paul Gaultier had the honor of designing this Sundays “Welt am Sonntag” newspaper here in Germany. We therefore…

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Gold again for DWS

January 16, 2017 | #60JahreDWS, Advertising, Awards, DWS, Gold, Havas, Midas |

We did it again – we won the second Gold Midas Award in two years, this time for our “60…

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Shortlist Midas Awards again in 2016…

December 18, 2016 | Awards, Deutsche AM, DWS, Havas, Midas, Midas Awards |

Awesome news – we (Havas Düsseldorf & DWS Germany) made the shortlist of the Midas Awards 2016 for the second…

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The tallest landing page in the world…

December 18, 2016 | DWS, DWS website, Havas, Online, Website, WS Website |

Another year, another record in terms of dividend payout for Germany’s leading equity dividend fund, the DWS Top Dividende. The…

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Big birthdays need big campaigns

6o years asset management – 60 years DWS in Germany. (weblink)  A big story, with a great campaign. Developed by HAVAS…

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The world’s highest banner…

The world’s highest banner is 850km high! That’s how high a pile of one Euro coins would be if you…

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Value Investing: the CROCI Film

Developed by Bourros, together with Styleframe, Campera Media and InkPulse we developed a new CROCI film explaining the unique value investing strategy. The…

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Content, content, content

December 27, 2015 | Content, DWS |

Everyone is talking about content. No big deal – it’s nothing new really in my opinion. However we are moving…

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Offene Immobilienfonds Special

Together with Finanzen.net we have released the second special (after the dividends special), this time for “Immobilienfonds” (Real Estate Funds)….

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Geldanlage Neu Denken digital tool

Together with Finanzen.net we developed a simple tool (GeldanlageNeuDenken) showing how numerous investment opportunities develop over time, within the current…

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We won Gold at the MIDAS Awards

Thank you. Congratulations to all the people behind the amazing project. All in all 60 people. Thanks to Torsten and…

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Questioning & Rethinking Interviews

Understanding the people behing investment products is an important. Understanding what they do and what they value is vital to…

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