The truth is worth it…

Since changing it’s approach to its brand and therefore relevance in  society over the last years, the New York Times is doing some incredible advertising.

It all started with their first campaign against fake news “The truth is hard” developed by Droga5 and basically against what is happening in the media around fake news and in particular Donald Trump.

The campaign was acclaimed all over the world and this continues today.

Now the switch to “The truth is worth it” highlights the relevance of the New York Times further.

Here some great examples that are not only inspiring and relevant, but also educational. Kudos!

And then there is this, which I didn’t know about. Shame Nike. But maybe through this story, you can improve and enable more to Dream Crazy.