“Echte Auto Liebe” (real car love) is our first ad completely made from user generated content. We had thousands of people send in their “car love” and held our ambitious promise to develop this ad made entirely from users and their passion.
It’s amazing to see what can be done today if you can develop stories and ideas that actually move people.
The ad was put together by Leagas Delaney and Markenfilm and is our extension to our car insurance ad campaign in this year.
And here you can find some of the amazing photos the community added highlighting how diverse car love can be and how emotional cars can be in peoples lives.