I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has more to do with the fact these people are your everyday people, who have great[…]
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Category: Branding
Böse Null in Horizont…
Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign. Great campaigns need support in the media – so thanks!!! There are numerous elements which[…]
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HSBC – Brand Story
Here is a very interesting video on the development of the highly successful HSBC brand story. It’s a great example of how to build a financial brand in this day and age. I like[…]
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Beautiful Apple
It has been a little while since Apple made an amazing ad in my opinion, but they’re back to their best with the new iPad Air ad. Voice is from Robin Williams from the classical[…]
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OWN-X – We print fast
Back in the beginning of 2012 I had a small side project working for the highly innovative Hungarian printing company OWN-X. The objective: provide them with a brand identity and build their website. We worked[…]
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OWN-X: an innovative Hungarian Printing Company
My little side project OWN-X has come to an end at this point in time since my joining ING Bank. Howeve,r this did not mean that we did not finish launching the new website of[…]
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