Clio brings out an Anuual “up and coming” list and this years talent is as always super impressive. Here some of the work that really needs to be shown. Amy Ferguson and Julia Neumann Executive[…]
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Category: Branding
Lego lands a life-size X-Wing on Swiss Mountain
It’s been 20 years since Lego and Star Wars have been working together (thankfully), and to celebrate Lego built a life-size X-Wing fighter and placed it on the “Hoth planet”, I mean on a swiss[…]
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Facebook to start biggest campaign in Germany for “groups”
Facebook has been pushing their “Groups” for some time now and worldwide there are over 400 million members within the hundreds of thousands of groups around. The campaign called “gemeinsam mehr” (together more) will begin[…]
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No name brand campaign
The no name brand in Canada is known by all. Now this simple but iconic brand has launched its biggest campaign since launching in the 1970’s, and it’s a fresh change to the over the[…]
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Vans – not so “off the wall” afterall?
Vans has had an online competition (Vans Global Custom Culture show contest) running amongst its fans to design the next Vans shoe letting their community vote for their favorite. Great marketing – get the fans[…]
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Burger King creativity started with the “Whopper detour”
I just read a great article from Burger Kings CMO Fernando Marchado who highlights the “Whopper Detour” campaign as being the campaign that started all that great Burger King creative work in the last years.[…]
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Volkswagen rebranding launched
It’s here, the new Volkswagen branding, which has been released this week here in Frankfurt, Germany at the IAA 2019. It’s modern and simplified and in my humble opinion a nice rebranding. The logo itself[…]
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Burger King AI ads… OMG°
It’s time. The new Burger King ads have been created purely by super poweful Artifical Intelligence. Is this the end of creativity for humans? I guess not. Burger King released the ads via a press[…]
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Burger King and the clown…
Burger King are at it again with the release of the new “It 2” film and their cooperation with the film, this time again attacking the McDonalds clown. The idea, created by “Grabarz & Partner”[…]
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Like a Bosch – part 2
Bosch, Jung von Matt / Next Alster nailed it the first time around with their “Like a Bosch” ad, and have now released their second spot, this time highlighting their IoT home services. A nice[…]
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Spotify’s Wrapped Campaign shows how cool data can be
There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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Influencer Marketing within the financial industry
I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has more to do with the fact these people are your everyday people, who have great[…]
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Böse Null in Horizont…
Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign. Great campaigns need support in the media – so thanks!!! There are numerous elements which[…]
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HSBC – Brand Story
Here is a very interesting video on the development of the highly successful HSBC brand story. It’s a great example of how to build a financial brand in this day and age. I like[…]
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Beautiful Apple
It has been a little while since Apple made an amazing ad in my opinion, but they’re back to their best with the new iPad Air ad. Voice is from Robin Williams from the classical[…]
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OWN-X – We print fast
Back in the beginning of 2012 I had a small side project working for the highly innovative Hungarian printing company OWN-X. The objective: provide them with a brand identity and build their website. We worked[…]
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OWN-X: an innovative Hungarian Printing Company
My little side project OWN-X has come to an end at this point in time since my joining ING Bank. Howeve,r this did not mean that we did not finish launching the new website of[…]
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