BGV (Berlins transport company) is seriously trying to get a world heritage status. The transportation company in Berlin, known for it’s sense of humor and being typically “Berlin” is aiming to apply to receive world[…]
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Category: Branding
Colour of the year 2020….
Pantone has revealed its colour of the year 2020 – Classic Blue 19-4052. The reasons why are: “the Classic Blue colour is described by Pantone as “a reassuring presence instilling calm, confidence and connection, and it brings[…]
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Monochrome Type Champions Awards
For the first time ever the Monotype Type Champions Awards was held and brands from around the world were awarded for their great branding through the use of interesting and amazing branding work developed through[…]
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The current state of advertising…haha…
This new ad from Ryan Reynolds, Netflix, Samsung and Aviation Gin is a perfect example of how advertising and collaborations are today. It’s smart and funny, and a little concerning maybe. Check it out. Ryan[…]
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How the Cybertruck reminds us of a lot of marketing today
Tesla has released a new “weird and wonderful” Cybertruck design this week, and it highlights how much of the car industry designs cars today, and how that is how many businesses approach their brands and[…]
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Warner Bros. updating their brand and mission statement
Warner Bros. will be celebrating its centennial in 2023 (quite a while away) and has therefore decided to update its logo and mission statement. The new logo design is a streamlined version of the classic[…]
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David Beckham and his Miami Inter FC
David Beckham and his Miami Inter FC are now joining the MLS (Major League Soccer) next year. And it’s an amazing project that has been started here and the newly developed brand by David and[…]
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Deltas Dating Wall
Delta Airlines and Tinder got together to build the “Delta Dating Wall” in New York. The simpe and creative collaboration was based on data generated from Tinder – people with selfies in far-away lands are[…]
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Apple going back to the future
To launch their new Airpod Pros, Apple have decided to create an evolutionary campaign around the feeling of listening to music with Apple called “Bounce”. The campaign is a new installment of the legendary silhouette[…]
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Happy Halloween
Halloween is a fun evening, especially when your have kids and are able to do some creative stuff for your brand(s). Let’s start with the “Terrifying 10” as ranked using the Unruly EQ tool, which[…]
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IKEA is always moving
IKEA is a brand which is constantly going new ways and being creative. Basically its been in their brand DNA since their introduction into the world all those years ago. One of their latest new[…]
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Supreme launches in San Francisco
The amazing street brand Supreme has launched its own store in San Francisco. After weeks of teasing, Supreme recently opened its new outpost in San Francisco with the premiere of its latest William Strobeck-directed skate video CANDYLAND and commemorative Box Logo T-shirt. Celebrating[…]
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Rustler’s full length branded film is unusual to say the least.
Rustler has worked with Droga5 in London to create a full-length branded arthouse film called “The sea between us” and it’s a pretty weird concept. The branded film is developed for the German market, and[…]
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An ad campaign for more sponsors of womens football
Budweiser, together with the NWSL have launched a campaign aiming at getting more sponsors of womens football in the US. The idea here is simple and relevant in todays world: record crowds in attendances lead[…]
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Clio Creators 2019 – the up and coming…
Clio brings out an Anuual “up and coming” list and this years talent is as always super impressive. Here some of the work that really needs to be shown. Amy Ferguson and Julia Neumann Executive[…]
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Lego lands a life-size X-Wing on Swiss Mountain
It’s been 20 years since Lego and Star Wars have been working together (thankfully), and to celebrate Lego built a life-size X-Wing fighter and placed it on the “Hoth planet”, I mean on a swiss[…]
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Facebook to start biggest campaign in Germany for “groups”
Facebook has been pushing their “Groups” for some time now and worldwide there are over 400 million members within the hundreds of thousands of groups around. The campaign called “gemeinsam mehr” (together more) will begin[…]
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No name brand campaign
The no name brand in Canada is known by all. Now this simple but iconic brand has launched its biggest campaign since launching in the 1970’s, and it’s a fresh change to the over the[…]
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Vans – not so “off the wall” afterall?
Vans has had an online competition (Vans Global Custom Culture show contest) running amongst its fans to design the next Vans shoe letting their community vote for their favorite. Great marketing – get the fans[…]
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Burger King creativity started with the “Whopper detour”
I just read a great article from Burger Kings CMO Fernando Marchado who highlights the “Whopper Detour” campaign as being the campaign that started all that great Burger King creative work in the last years.[…]
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Volkswagen rebranding launched
It’s here, the new Volkswagen branding, which has been released this week here in Frankfurt, Germany at the IAA 2019. It’s modern and simplified and in my humble opinion a nice rebranding. The logo itself[…]
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Burger King AI ads… OMG°
It’s time. The new Burger King ads have been created purely by super poweful Artifical Intelligence. Is this the end of creativity for humans? I guess not. Burger King released the ads via a press[…]
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Burger King and the clown…
Burger King are at it again with the release of the new “It 2” film and their cooperation with the film, this time again attacking the McDonalds clown. The idea, created by “Grabarz & Partner”[…]
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Like a Bosch – part 2
Bosch, Jung von Matt / Next Alster nailed it the first time around with their “Like a Bosch” ad, and have now released their second spot, this time highlighting their IoT home services. A nice[…]
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Spotify’s Wrapped Campaign shows how cool data can be
There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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Influencer Marketing within the financial industry
I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has more to do with the fact these people are your everyday people, who have great[…]
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Böse Null in Horizont…
Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign. Great campaigns need support in the media – so thanks!!! There are numerous elements which[…]
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HSBC – Brand Story
Here is a very interesting video on the development of the highly successful HSBC brand story. It’s a great example of how to build a financial brand in this day and age. I like[…]
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Beautiful Apple
It has been a little while since Apple made an amazing ad in my opinion, but they’re back to their best with the new iPad Air ad. Voice is from Robin Williams from the classical[…]
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OWN-X – We print fast
Back in the beginning of 2012 I had a small side project working for the highly innovative Hungarian printing company OWN-X. The objective: provide them with a brand identity and build their website. We worked[…]
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