Delta Airlines and Tinder got together to build the “Delta Dating Wall” in New York.
The simpe and creative collaboration was based on data generated from Tinder – people with selfies in far-away lands are more likely to be swiped right than others. This insight led to the Dating Wall, where people in New York could stand in front of a famous image around the globe and take their own selfie. Of course the famous locations shown, were all locations where Delta flys too.
A creative idea from two brands who in this case fit perfectly together.
Nice work from W&K.