The new campaign from the Wall Street Journal is a nice take on our daily lives today and how many / most generally don’t read anything big anymore today.
The campaign was developed by The&Partnership and highlights how reading something small never led to anything big.
The campaign will run via TV and Outdoor mainly.
Interestingly, the music in the spot comes from a 1976 album called Plantasia, which was released to help plants grow. (Can it do the same for WSJ subscriptions?) Also, the WSJ is dropping its paywall for three days, Nov. 9-11, and in a few weeks will launch a pop-up vending machine where passers-by will be able to upgrade their old magazines and newspapers for new copies of the WSJ.
Probably not as memorable as the New York Times campaign “Truth” but nevertheless, good.
Here the campaign: