I just read a great article from Burger Kings CMO Fernando Marchado who highlights the “Whopper Detour” campaign as being the campaign that started all that great Burger King creative work in the last years.[…]
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Tag: Digital
Times Square Midnight Moment
The Midnight Moment is an artistic takeover of the digital screens in Times Square – advertising’s biggest outdoor venue – where three minutes each day are dedicated to a digital art exhibition. Every night at 11:57 pm[…]
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Volkswagen rebranding launched
It’s here, the new Volkswagen branding, which has been released this week here in Frankfurt, Germany at the IAA 2019. It’s modern and simplified and in my humble opinion a nice rebranding. The logo itself[…]
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Webby Awards – oh yeah!!!
Now the Webby Awards are really something. Amazing work from all over the world in so many categories, its mindblowing. And the quality of work is the reason we should all love our jobs. Here[…]
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Forrester & SoDA Global Digital Outlook 2019
The Global Digital Outlook Study from Forrester and SoDA collects data on spending trends, the adoption of emerging technology, perspectives on the future of digital and evolving priorities of both brand marketers and agency leaders.[…]
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Omnichannel banking rules the way.
I’m a strong believer in “Omnichannel” experiences, which foster emotional and human involvment. Digital only is not wrong I’m sure, but it’s dangerous to take out the human component. In this recent article by McKinsey[…]
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DWS Halloween Special
It’s that time of year again – Halloween. With this year’S halloween special we are taking up the challenge of letting users enjoy an evening of “trick or treat”, with some funny surprises. The star[…]
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New onlineportal www.anlegen-in-immobilien.de launched…
This week we, together with Axel Springer (FInanzen.net) launched the new onlineportal www.anlegen-in-immobilien.de. About half a year ago I met with the guys at Finanzen.net to discuss a potential new onlineportal idea. The idea at[…]
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Böse Null in Horizont…
Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign. Great campaigns need support in the media – so thanks!!! There are numerous elements which[…]
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The tallest landing page in the world…
Another year, another record in terms of dividend payout for Germany’s leading equity dividend fund, the DWS Top Dividende. The idea behind the story, created by the team at Havas Düsseldorf, is an evolutionary development[…]
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Offene Immobilienfonds Special
Together with Finanzen.net we have released the second special (after the dividends special), this time for “Immobilienfonds” (Real Estate Funds). The aim here is to explain to private investors the opportunities that such funds actually[…]
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Geldanlage Neu Denken digital tool
Together with Finanzen.net we developed a simple tool (GeldanlageNeuDenken) showing how numerous investment opportunities develop over time, within the current low interest rates time. It’s another form of showing German investors what they probably should[…]
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DWS hair banner wins silver at Annual Multimedia Awards 2016
Our “Hair banner”, created by Havas Düsseldorf, has won silver at the Annual Multimedia Awards 2016 last week. The idea, a person using a mobile device searching on a financial website sees a grey hair[…]
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#Ihrgeldschmilzt – Financial Marketing can be innovative!
#ihrgeldschmilzt was the name of the innovative marketing campaign brought to life by us this week. The idea was simple: show German investors what happens to their savings with historically low interest – it melts[…]
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The CROCI Way teaser film now online
As part of the new retail launch of the CROCI funds website in Germany (www.dercrociweg.de) we have release the new CROCI teaser film. Beautifully directed by Ali Farahmand from Bourros GmbH, this short emotional[…]
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CROCI campaign site now online
The new CROCI campaign site is now online. It’s a simple but clever online presence for the CROCI philosophy of investing highlighting the process and the product range. Developed by Bourros it shows how simple[…]
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The world’s first hair banner…..
A hair loss banner advertising financial products? HAVAS came up with a superb idea for a new online banner – how to advertise financial retirement products. The idea, a person using a mobile device searching[…]
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