Haar Banner DWS

The world’s first hair banner…..

A hair loss banner advertising financial products?

HAVAS came up with a superb idea for a new online banner – how to advertise financial retirement products.

The idea, a person using a mobile device searching on a financial website sees a grey hair on their screen. The user then instinctively wants to swipe the hair off the screen. Why is there a grey hair on my tablet? When swiping the hair off the screen a full size banner appears with the headline “The best way to fight stress related hair-loss: DWS retirenment products”. Simple and effective.

I love it. Great work HAVAS.



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