App in App

Macquarie and Finanzen100 (one of the leading Mobile Apps within the financial industry) partnered to create the first “App in App” concept in the German financial industry. The Finanzen100 App will now integrate content from Macquarie Bank. This will be done via a smart microsite within the App linking from the major stock market indices and stocks within the German market. The content will feature daily market analysis, product integration and subscription services. (Here the link to the original press release.)

The goal behind this is to reach a large number of investors on a daily basis with the newly formed brand. And no other partner is as big on the German market as Finanzen100.

An amazing and inventive new way to reach investors today.