DWS hair banner wins silver at Annual Multimedia Awards 2016

October 18, 2015

Our “Hair banner”, created by Havas Düsseldorf, has won silver at the Annual Multimedia Awards 2016 last week.

The idea, a person using a mobile device searching on a financial website sees a grey hair on their screen. The user then instinctively wants to swipe the hair off the screen. Why is there a grey hair on my tablet? When swiping the hair off the screen a full size banner appears with the headline “The best way to fight stress related hair-loss: DWS retirenment products”. Simple and effective.

Great job team Havas!

 

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