A wonderful digital project highligting DWS’ fixed income product offering is now online.
The site developed by Bourros is a digital experience focused on the rather “rational” topic around fixed income funds, but doe in an uinique way which engages the users. The site is entirely built by hand (3D graphics) and is a fictive city which the user can navigate aroudn to in order to discover the fixed income world of DWS.
The project was the first large European digital campaign for DWS and was mainly managed by Mar Ruano in Spain and Angeilka Kuster in Switzerland.
It’s great the see the project live and online, since it was the first taste of great campaigns which can also come from smaller offices around Europe.
Congratulations to Bourros and the ladies! Happy to have been part of it.
Visit here: https://dws.com/static/tuguiaenrentafija/index.html0