Clio brings out an Anuual “up and coming” list and this years talent is as always super impressive. Here some of the work that really needs to be shown. Amy Ferguson and Julia Neumann Executive[…]
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Tag: Advertising
Lego lands a life-size X-Wing on Swiss Mountain
It’s been 20 years since Lego and Star Wars have been working together (thankfully), and to celebrate Lego built a life-size X-Wing fighter and placed it on the “Hoth planet”, I mean on a swiss[…]
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Facebook to start biggest campaign in Germany for “groups”
Facebook has been pushing their “Groups” for some time now and worldwide there are over 400 million members within the hundreds of thousands of groups around. The campaign called “gemeinsam mehr” (together more) will begin[…]
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No name brand campaign
The no name brand in Canada is known by all. Now this simple but iconic brand has launched its biggest campaign since launching in the 1970’s, and it’s a fresh change to the over the[…]
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Birds of Prey posters
The new Birds of Prey film trailer has been released along with the marketing posters. And they are great. They look and feel unique and at the same time they suit this “Harley Quinn” (DC[…]
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Burger King creativity started with the “Whopper detour”
I just read a great article from Burger Kings CMO Fernando Marchado who highlights the “Whopper Detour” campaign as being the campaign that started all that great Burger King creative work in the last years.[…]
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Times Square Midnight Moment
The Midnight Moment is an artistic takeover of the digital screens in Times Square – advertising’s biggest outdoor venue – where three minutes each day are dedicated to a digital art exhibition. Every night at 11:57 pm[…]
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Burger King AI ads… OMG°
It’s time. The new Burger King ads have been created purely by super poweful Artifical Intelligence. Is this the end of creativity for humans? I guess not. Burger King released the ads via a press[…]
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Burger King and the clown…
Burger King are at it again with the release of the new “It 2” film and their cooperation with the film, this time again attacking the McDonalds clown. The idea, created by “Grabarz & Partner”[…]
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Like a Bosch – part 2
Bosch, Jung von Matt / Next Alster nailed it the first time around with their “Like a Bosch” ad, and have now released their second spot, this time highlighting their IoT home services. A nice[…]
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RAW MAX
Here is a another collaboration which works well – G-Star together with Max Verstappen, named RAW MAX. Max and G-Star fit perfectly together, as the campaign highlights. Nothing fancy, just a sponsor and just some[…]
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“Stranger things” brands
I’ve been getting into “Stranger things” lately (I know maybe a little behind the curve here) and not only am I loving the storytelling, but also amused at the 80’s product placement (yes, my youth)[…]
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Interactive DOOH is already here today
A recent neuroscience study reveals the impact of technology integrated with full-motion digital screens on encoding is up to 4 times more powerful than full motion video, in particular when looking at DOOH. DOOH is[…]
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Dundee – the movie that was actually an ad
This is one of the best Super Bowl campaigns of the last years. Droga5 developed “Dundee the movie” as a film trailer concept, teasing the new movie. However, the movie was no movie, it was[…]
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Anotomy of effectiveness
WARC has bought out a new report looking at the effectiveness of advertising. And the report highlights some very interesting factors. Here a number of topics are looked at such as “are you spending enough[…]
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AFC to KFC
Here another nice one from Mother UK this time for KFC, which is arguably one of the most creative marketing units going today. From AFC to ZFC, there can hardly be a more imitated brand[…]
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Sponsorship done really well…
This is the great new sponsoring campaign from Uber Eats and Love Island in the UK. The campaign was developed by Mother and will be running under the “#hungryforloveisland”. This is the way it should[…]
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The first endless ad ever…
Thanks to technology we can now make ads that never end! Haha! Old Spice, powered by Wiedon + Kennedy, did this amazing ad project in Sao Paulo. An ad inside an ad inside an ad[…]
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Webby Awards – oh yeah!!!
Now the Webby Awards are really something. Amazing work from all over the world in so many categories, its mindblowing. And the quality of work is the reason we should all love our jobs. Here[…]
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Grow Up
It’s a few years ago now, but the Mercedes campaign “Grow Up” was a powerful example of how to target younger people with your brand. Developed by Antoni the campaign aimed at making the brand[…]
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The greatest love story (n)ever told
Here is a lovely love story by BIANCO footwear. Never heard of this brand before I saw this. It’s worth the time. Nice, simple, human work. Love the comments below the film also.
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The smell of spring…
Here the new and daring ad from Hornbach in Germany called “So riecht das Frühjahr” (This is the smell of spring). The ad was developed by Jung von Matt and plays on some weird fetishes[…]
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Breaking a new code…
I think Nike have cracked their own new code. Nike at the moment really understand how their brands values fit into todays world. Their amazing work with Colin Kaepernick and now Serena Williams are perfect[…]
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Midas Awards Winners
For everyone who’s ever said financial marketing is boring, you’re so wrong! Financial marketing is so alive. The annual Midas Awards (Best financial advertising in the world) have been held for 2018 and the quality[…]
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Dojo who?
Found some nice work by a hot agency in Germany called Dojo the other. Was quite new to me. And I have to say some cool, fresh stuff is to be seen. For example their[…]
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Celebrating “crazy” female athletes is fabulous…
…typical NIKE – their new amazing ad celebrating female athletes is another beautiful piece of work, which is the reason people like me love what we do! The 90-second spot, which aired during the Oscars[…]
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Like a Bosch
Sometimes companies just nail it – like Bosch with their new ad for IOT at Bosch. Like a Bosch is perfect in everyway. Love it! Well done, once again, Jung von Matt! Read more: https://adage.com/creativity/work/bosch-bosch/968311
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Skittles Musical
The Skittles Musical was a brilliantly creative and daring idea, something which is becoming normal for Skittles. I love it! Now I haven’t seen much about the musical itself, but the hype it had before[…]
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Another outdoor ad which moves people
72andSunny and the US anti drug organisation Truth devloped “Rebekkah’s story” which highlights the struggle that many americans have when confronted with an Opioid addication. In this case they enabled New York passerbys to watch[…]
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CALM 84 – what an outdoor campaign
Everyday apparently 85 men commit suicide in the UK, which is a devasting number. adam&eveDDB in the UK developed this amazing outdoor campaign highlighting this fact. CALM Project 84 (The Campaign Against Living Miserably) has[…]
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