The smell of spring…

March 18, 2019

Here the new and daring ad from Hornbach in Germany called “So riecht das Frühjahr” (This is the smell of…

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Breaking a new code…

March 2, 2019

I think Nike have cracked their own new code. Nike at the moment really understand how their brands values fit…

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Midas Awards Winners

March 2, 2019

For everyone who’s ever said financial marketing is boring, you’re so wrong! Financial marketing is so alive. The annual Midas…

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Dojo who?

February 26, 2019

Found some nice work by a hot agency in Germany called Dojo the other. Was quite new to me. And…

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Celebrating “crazy” female athletes is fabulous…

February 26, 2019

…typical NIKE – their new amazing ad celebrating female athletes is another beautiful piece of work, which is the reason…

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Like a Bosch

February 18, 2019

Sometimes companies just nail it – like Bosch with their new ad for IOT at Bosch. Like a Bosch is…

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Skittles Musical

February 10, 2019

The Skittles Musical was a brilliantly creative and daring idea, something which is becoming normal for Skittles. I love it!…

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Another outdoor ad which moves people

January 3, 2019

72andSunny and the US anti drug organisation Truth devloped “Rebekkah’s story” which highlights the struggle that many americans have when…

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CALM 84 – what an outdoor campaign

January 3, 2019

Everyday apparently 85 men commit suicide in the UK, which is a devasting number. adam&eveDDB in the UK developed this…

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Brand marketing highlights 2018 (part 2)

January 2, 2019

Here are some more absolute highlights from the last year. Starting with this amazing piece of work from Host HAVAS…

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The future of driving – please no…

January 2, 2019

Volkswagen is pushing the future of driving in their cars here through this newly created ad. Cars will park themselves,…

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Apple and colour, like Sony and colour

January 2, 2019

The new Apple ad for the iPhone XR Display is nice, but not unlike the old Sony Bravia colour ads,…

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Brand marketing highlights 2018 (part 1)

December 31, 2018

Every year worldwide there are beautiful and smart marketing stories brought into the world, by super creative and inspirational marketing…

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Böse Null

The new “Evil Zero” is here, and it’s scared…

January 23, 2018

The Evil Zero (Böse Null) campaign in Germany was a huge success within the financial industry (7 nominations at the…

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DWS “Rekordausschüttung” 2017 – 500 million to our investors…

December 10, 2017

Another year, another record dividend payout (Rekordausschüttung) from our most popular fund – the DWS Top Dividend fund. Almost 500…

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Did you mean Mailchimp?

July 17, 2017

Love this campaign – “Did you mean Mailchimp?”. It was so good that the campaign developed by Droga5 won a…

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New short film series “Ach, du liebes Geld”

June 18, 2017

It’s here, finally, our new 8 part short film series named “Ach, du liebes Geld” starring germanys most well-known stock-market…

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Böse Null in Horizont…

May 1, 2017

Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign….

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Böse Null

Böse Null invades Germany…

April 23, 2017

It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates…

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Jean-Paul Gaultier hommage

February 13, 2017

This week Jean-Paul Gaultier had the honor of designing this Sundays “Welt am Sonntag” newspaper here in Germany. We therefore…

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