It’s that time again, when brands all over the world want to particpate in the Disney box-office smash Star Wars. And this time for Star Wars 9 “The Rise of Skywalker” things are no different.[…]
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Tag: Advertising
Spotify wraps up a decade of streaming music, including mine…
This year the “Wrapped” campaign from Spotify is not only about 2019 but also the last decade. People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments,[…]
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The truth is worth it…
Since changing it’s approach to its brand and therefore relevance in society over the last years, the New York Times is doing some incredible advertising. It all started with their first campaign against fake news[…]
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A transport company wants to gain world heritage status?
BGV (Berlins transport company) is seriously trying to get a world heritage status. The transportation company in Berlin, known for it’s sense of humor and being typically “Berlin” is aiming to apply to receive world[…]
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Snowbrawl – made with the new iPhone 11 Pro camera
How good are the cameras in mobile phones really today? Pretty good if you look at the new iPhone 11 Pro ad from Apple. And especially once you see how the ad was made. And[…]
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Moncler Genius
Moncler has been growing into one of the leading luxury brands over the last years with their hugely creative effort to make the brand interesting all the time, to various target segments. It’s a truly[…]
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WSJ: Read yourself better
The new campaign from the Wall Street Journal is a nice take on our daily lives today and how many / most generally don’t read anything big anymore today. The campaign was developed by The&Partnership[…]
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Apple going back to the future
To launch their new Airpod Pros, Apple have decided to create an evolutionary campaign around the feeling of listening to music with Apple called “Bounce”. The campaign is a new installment of the legendary silhouette[…]
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Happy Halloween
Halloween is a fun evening, especially when your have kids and are able to do some creative stuff for your brand(s). Let’s start with the “Terrifying 10” as ranked using the Unruly EQ tool, which[…]
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IKEA is always moving
IKEA is a brand which is constantly going new ways and being creative. Basically its been in their brand DNA since their introduction into the world all those years ago. One of their latest new[…]
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Clio Creators 2019 – the up and coming…
Clio brings out an Anuual “up and coming” list and this years talent is as always super impressive. Here some of the work that really needs to be shown. Amy Ferguson and Julia Neumann Executive[…]
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Lego lands a life-size X-Wing on Swiss Mountain
It’s been 20 years since Lego and Star Wars have been working together (thankfully), and to celebrate Lego built a life-size X-Wing fighter and placed it on the “Hoth planet”, I mean on a swiss[…]
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Facebook to start biggest campaign in Germany for “groups”
Facebook has been pushing their “Groups” for some time now and worldwide there are over 400 million members within the hundreds of thousands of groups around. The campaign called “gemeinsam mehr” (together more) will begin[…]
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No name brand campaign
The no name brand in Canada is known by all. Now this simple but iconic brand has launched its biggest campaign since launching in the 1970’s, and it’s a fresh change to the over the[…]
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Birds of Prey posters
The new Birds of Prey film trailer has been released along with the marketing posters. And they are great. They look and feel unique and at the same time they suit this “Harley Quinn” (DC[…]
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Burger King creativity started with the “Whopper detour”
I just read a great article from Burger Kings CMO Fernando Marchado who highlights the “Whopper Detour” campaign as being the campaign that started all that great Burger King creative work in the last years.[…]
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Times Square Midnight Moment
The Midnight Moment is an artistic takeover of the digital screens in Times Square – advertising’s biggest outdoor venue – where three minutes each day are dedicated to a digital art exhibition. Every night at 11:57 pm[…]
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Burger King AI ads… OMG°
It’s time. The new Burger King ads have been created purely by super poweful Artifical Intelligence. Is this the end of creativity for humans? I guess not. Burger King released the ads via a press[…]
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Burger King and the clown…
Burger King are at it again with the release of the new “It 2” film and their cooperation with the film, this time again attacking the McDonalds clown. The idea, created by “Grabarz & Partner”[…]
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Like a Bosch – part 2
Bosch, Jung von Matt / Next Alster nailed it the first time around with their “Like a Bosch” ad, and have now released their second spot, this time highlighting their IoT home services. A nice[…]
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RAW MAX
Here is a another collaboration which works well – G-Star together with Max Verstappen, named RAW MAX. Max and G-Star fit perfectly together, as the campaign highlights. Nothing fancy, just a sponsor and just some[…]
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“Stranger things” brands
I’ve been getting into “Stranger things” lately (I know maybe a little behind the curve here) and not only am I loving the storytelling, but also amused at the 80’s product placement (yes, my youth)[…]
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Interactive DOOH is already here today
A recent neuroscience study reveals the impact of technology integrated with full-motion digital screens on encoding is up to 4 times more powerful than full motion video, in particular when looking at DOOH. DOOH is[…]
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Dundee – the movie that was actually an ad
This is one of the best Super Bowl campaigns of the last years. Droga5 developed “Dundee the movie” as a film trailer concept, teasing the new movie. However, the movie was no movie, it was[…]
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Anotomy of effectiveness
WARC has bought out a new report looking at the effectiveness of advertising. And the report highlights some very interesting factors. Here a number of topics are looked at such as “are you spending enough[…]
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AFC to KFC
Here another nice one from Mother UK this time for KFC, which is arguably one of the most creative marketing units going today. From AFC to ZFC, there can hardly be a more imitated brand[…]
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Sponsorship done really well…
This is the great new sponsoring campaign from Uber Eats and Love Island in the UK. The campaign was developed by Mother and will be running under the “#hungryforloveisland”. This is the way it should[…]
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The first endless ad ever…
Thanks to technology we can now make ads that never end! Haha! Old Spice, powered by Wiedon + Kennedy, did this amazing ad project in Sao Paulo. An ad inside an ad inside an ad[…]
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Webby Awards – oh yeah!!!
Now the Webby Awards are really something. Amazing work from all over the world in so many categories, its mindblowing. And the quality of work is the reason we should all love our jobs. Here[…]
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Grow Up
It’s a few years ago now, but the Mercedes campaign “Grow Up” was a powerful example of how to target younger people with your brand. Developed by Antoni the campaign aimed at making the brand[…]
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