BVG, the Berlin train service, developed a fantastic campaign called “Mind the Gap” together with Media Monks in March of this year. The idea was simple. In Germany females earn 21% less than men, and[…]
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Anotomy of effectiveness
WARC has bought out a new report looking at the effectiveness of advertising. And the report highlights some very interesting factors. Here a number of topics are looked at such as “are you spending enough[…]
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AR(T) walk project by Apple
This looks like a beautiful new project from Apple highlighting the use of AR technology. It shows how creatively we can use AR technology in making our surrounds even more interesting, or exciting, or how[…]
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AFC to KFC
Here another nice one from Mother UK this time for KFC, which is arguably one of the most creative marketing units going today. From AFC to ZFC, there can hardly be a more imitated brand[…]
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Sponsorship done really well…
This is the great new sponsoring campaign from Uber Eats and Love Island in the UK. The campaign was developed by Mother and will be running under the “#hungryforloveisland”. This is the way it should[…]
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Spotify’s Wrapped Campaign shows how cool data can be
There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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RIMOWA – no one builds a legacy by standing still
RIMOWA is doing some nice stuff. Coloured suitcases, stickers for 6 Euro from popular designers highlighting your trips and partnering with some of the most interesting people around today is all coming together to make[…]
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The first endless ad ever…
Thanks to technology we can now make ads that never end! Haha! Old Spice, powered by Wiedon + Kennedy, did this amazing ad project in Sao Paulo. An ad inside an ad inside an ad[…]
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Webby Awards – oh yeah!!!
Now the Webby Awards are really something. Amazing work from all over the world in so many categories, its mindblowing. And the quality of work is the reason we should all love our jobs. Here[…]
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Grow Up
It’s a few years ago now, but the Mercedes campaign “Grow Up” was a powerful example of how to target younger people with your brand. Developed by Antoni the campaign aimed at making the brand[…]
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The greatest love story (n)ever told
Here is a lovely love story by BIANCO footwear. Never heard of this brand before I saw this. It’s worth the time. Nice, simple, human work. Love the comments below the film also.
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Coming soon from Apple
OMG – simply amazing what Apple are planning on bringing onto the market in the next months. Apple TV+, Apple Arcade, Apple Card etc etc. Here’s a look at these products and their way of[…]
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The smell of spring…
Here the new and daring ad from Hornbach in Germany called “So riecht das Frühjahr” (This is the smell of spring). The ad was developed by Jung von Matt and plays on some weird fetishes[…]
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Forrester & SoDA Global Digital Outlook 2019
The Global Digital Outlook Study from Forrester and SoDA collects data on spending trends, the adoption of emerging technology, perspectives on the future of digital and evolving priorities of both brand marketers and agency leaders.[…]
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Bits and bytes transforming brick and mortar
Who said retail was dead? There are so many great examples of how retail stores are acually gaining in relevance in so many industries. It’s all about your omnichannel offering and how the “old” retail[…]
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Lagerfelds best shows
Karl Lagerfeld and Chanel didn’t just make amazing clothes, but also amazing shows. He obviously understood that clothing brands aren’t just the clothes that are made, but the world’s built around them. It’s also evident[…]
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Breaking a new code…
I think Nike have cracked their own new code. Nike at the moment really understand how their brands values fit into todays world. Their amazing work with Colin Kaepernick and now Serena Williams are perfect[…]
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Midas Awards Winners
For everyone who’s ever said financial marketing is boring, you’re so wrong! Financial marketing is so alive. The annual Midas Awards (Best financial advertising in the world) have been held for 2018 and the quality[…]
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Mobile stats today
Adobe has published a great article on the top mobile stats around the world today. These stats are, as we all know today, super impressive and show just how important mobile is for all businesses[…]
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Shopping today thanks to Amazon Go
Amazon is an amazing company no doubt. Here they have used technology to change the shopping experience once again with Amazon Go. Shoppers can simply walk into their Amazon Go store, scan their mobile device[…]
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WARC creative rankings 2018 out not…
WARC has brought out their top creative rankings for 2018 with some interesting insights. The report highlights the most creative campaigns and highlights what trends are current in terms of creative work. They highlight three[…]
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Dojo who?
Found some nice work by a hot agency in Germany called Dojo the other. Was quite new to me. And I have to say some cool, fresh stuff is to be seen. For example their[…]
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Celebrating “crazy” female athletes is fabulous…
…typical NIKE – their new amazing ad celebrating female athletes is another beautiful piece of work, which is the reason people like me love what we do! The 90-second spot, which aired during the Oscars[…]
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I like this: C14TORCE
Found this agency website the other day and was impressed. C14TORCE is an agency developed for SEAT. The site impressed me so much. It’s simple, smart and seems truthful. I love the simple design[…]
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Why are we creative?
I must see this film, however I it’s not being shown anywhere I know. Check out the trailor here: https://whyarewecreative-film.de/
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Like a Bosch
Sometimes companies just nail it – like Bosch with their new ad for IOT at Bosch. Like a Bosch is perfect in everyway. Love it! Well done, once again, Jung von Matt! Read more: https://adage.com/creativity/work/bosch-bosch/968311
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Skittles Musical
The Skittles Musical was a brilliantly creative and daring idea, something which is becoming normal for Skittles. I love it! Now I haven’t seen much about the musical itself, but the hype it had before[…]
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Where is the love – Brandz Top 50 German brands 2019
German brands are world leaders in so many categories and according to the annual BrandZ German Top 50 Brands 2019, German brands have added value – around 11% over 2018. This means that the Top[…]
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Crazy inspires…
Let’s be honest, stories about the crazy ones and the crazy ideas, inspire us. I just have to add these two spots. No question. Brillant.
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15km AR catalogue experience – OMG!
15km of catalague – OMG. This is what Sodimac did in Peru when it hijacked a highway bringing thousands of beach lovers to the beach. The project called “The hijacked highway” and converted the dull[…]
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