I just read a great article from Burger Kings CMO Fernando Marchado who highlights the “Whopper Detour” campaign as being the campaign that started all that great Burger King creative work in the last years.[…]
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Yahoo gets a brand rework…
Yahoo, a major brand of what feels like “yesteryear”, has undertaken a brand refresh and the work is modern and enables me to tell people that I still have a Yahoo email account again. 🙂[…]
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Times Square Midnight Moment
The Midnight Moment is an artistic takeover of the digital screens in Times Square – advertising’s biggest outdoor venue – where three minutes each day are dedicated to a digital art exhibition. Every night at 11:57 pm[…]
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Volkswagen rebranding launched
It’s here, the new Volkswagen branding, which has been released this week here in Frankfurt, Germany at the IAA 2019. It’s modern and simplified and in my humble opinion a nice rebranding. The logo itself[…]
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Burger King AI ads… OMG°
It’s time. The new Burger King ads have been created purely by super poweful Artifical Intelligence. Is this the end of creativity for humans? I guess not. Burger King released the ads via a press[…]
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Burger King and the clown…
Burger King are at it again with the release of the new “It 2” film and their cooperation with the film, this time again attacking the McDonalds clown. The idea, created by “Grabarz & Partner”[…]
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Like a Bosch – part 2
Bosch, Jung von Matt / Next Alster nailed it the first time around with their “Like a Bosch” ad, and have now released their second spot, this time highlighting their IoT home services. A nice[…]
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RAW MAX
Here is a another collaboration which works well – G-Star together with Max Verstappen, named RAW MAX. Max and G-Star fit perfectly together, as the campaign highlights. Nothing fancy, just a sponsor and just some[…]
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Collaborations – two of the best
Supreme is one of the, if not, the coolest street brand around, partnering with major brands all around the world today including the likes of LVMH, Vans, The North Face, Comme des Garcons, Stone Island[…]
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“Stranger things” brands
I’ve been getting into “Stranger things” lately (I know maybe a little behind the curve here) and not only am I loving the storytelling, but also amused at the 80’s product placement (yes, my youth)[…]
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Interactive DOOH is already here today
A recent neuroscience study reveals the impact of technology integrated with full-motion digital screens on encoding is up to 4 times more powerful than full motion video, in particular when looking at DOOH. DOOH is[…]
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Dundee – the movie that was actually an ad
This is one of the best Super Bowl campaigns of the last years. Droga5 developed “Dundee the movie” as a film trailer concept, teasing the new movie. However, the movie was no movie, it was[…]
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Mind the gap…
BVG, the Berlin train service, developed a fantastic campaign called “Mind the Gap” together with Media Monks in March of this year. The idea was simple. In Germany females earn 21% less than men, and[…]
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Anotomy of effectiveness
WARC has bought out a new report looking at the effectiveness of advertising. And the report highlights some very interesting factors. Here a number of topics are looked at such as “are you spending enough[…]
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AR(T) walk project by Apple
This looks like a beautiful new project from Apple highlighting the use of AR technology. It shows how creatively we can use AR technology in making our surrounds even more interesting, or exciting, or how[…]
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AFC to KFC
Here another nice one from Mother UK this time for KFC, which is arguably one of the most creative marketing units going today. From AFC to ZFC, there can hardly be a more imitated brand[…]
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Sponsorship done really well…
This is the great new sponsoring campaign from Uber Eats and Love Island in the UK. The campaign was developed by Mother and will be running under the “#hungryforloveisland”. This is the way it should[…]
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Spotify’s Wrapped Campaign shows how cool data can be
There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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RIMOWA – no one builds a legacy by standing still
RIMOWA is doing some nice stuff. Coloured suitcases, stickers for 6 Euro from popular designers highlighting your trips and partnering with some of the most interesting people around today is all coming together to make[…]
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The first endless ad ever…
Thanks to technology we can now make ads that never end! Haha! Old Spice, powered by Wiedon + Kennedy, did this amazing ad project in Sao Paulo. An ad inside an ad inside an ad[…]
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Webby Awards – oh yeah!!!
Now the Webby Awards are really something. Amazing work from all over the world in so many categories, its mindblowing. And the quality of work is the reason we should all love our jobs. Here[…]
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Grow Up
It’s a few years ago now, but the Mercedes campaign “Grow Up” was a powerful example of how to target younger people with your brand. Developed by Antoni the campaign aimed at making the brand[…]
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The greatest love story (n)ever told
Here is a lovely love story by BIANCO footwear. Never heard of this brand before I saw this. It’s worth the time. Nice, simple, human work. Love the comments below the film also.
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Coming soon from Apple
OMG – simply amazing what Apple are planning on bringing onto the market in the next months. Apple TV+, Apple Arcade, Apple Card etc etc. Here’s a look at these products and their way of[…]
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The smell of spring…
Here the new and daring ad from Hornbach in Germany called “So riecht das FrĂĽhjahr” (This is the smell of spring). The ad was developed by Jung von Matt and plays on some weird fetishes[…]
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Forrester & SoDA Global Digital Outlook 2019
The Global Digital Outlook Study from Forrester and SoDA collects data on spending trends, the adoption of emerging technology, perspectives on the future of digital and evolving priorities of both brand marketers and agency leaders.[…]
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Bits and bytes transforming brick and mortar
Who said retail was dead? There are so many great examples of how retail stores are acually gaining in relevance in so many industries. It’s all about your omnichannel offering and how the “old” retail[…]
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Lagerfelds best shows
Karl Lagerfeld and Chanel didn’t just make amazing clothes, but also amazing shows. He obviously understood that clothing brands aren’t just the clothes that are made, but the world’s built around them. It’s also evident[…]
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Breaking a new code…
I think Nike have cracked their own new code. Nike at the moment really understand how their brands values fit into todays world. Their amazing work with Colin Kaepernick and now Serena Williams are perfect[…]
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Midas Awards Winners
For everyone who’s ever said financial marketing is boring, you’re so wrong! Financial marketing is so alive. The annual Midas Awards (Best financial advertising in the world) have been held for 2018 and the quality[…]
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