JL - Page 3 of 6 - Rethinking Marketing

Why are we creative?

February 18, 2019 adminUncategorized

I must see this film, however I it’s not being shown anywhere I know. Check out the trailor here: https://whyarewecreative-film.de/

Like a Bosch

February 18, 2019March 2, 2019 adminUncategorized

Sometimes companies just nail it – like Bosch with their new ad for IOT at Bosch. Like a Bosch is perfect in everyway. Love it! Well done, once again, Jung von Matt! Read more: https://adage.com/creativity/work/bosch-bosch/968311

Skittles Musical

February 10, 2019February 10, 2019 adminSkittles

The Skittles Musical was a brilliantly creative and daring idea, something which is becoming normal for Skittles. I love it! Now I haven’t seen much about the musical itself, but the hype it had before[…]

Where is the love – Brandz Top 50 German brands 2019

February 4, 2019February 4, 2019 adminUncategorized

German brands are world leaders in so many categories and according to the annual BrandZ German Top 50 Brands 2019, German brands have added value – around 11% over 2018. This means that the Top[…]

Crazy inspires…

January 25, 2019 adminAd

Let’s be honest, stories about the crazy ones and the crazy ideas, inspire us. I just have to add these two spots. No question. Brillant.

15km AR catalogue experience – OMG!

January 24, 2019January 24, 2019 adminar

15km of catalague – OMG. This is what Sodimac did in Peru when it hijacked a highway bringing thousands of beach lovers to the beach. The project called “The hijacked highway” and converted the dull[…]

What is reality?

January 24, 2019 adminUncategorized

What is reality is going to be a question of the future. Netflix already started along this road with their amazing campaign for Altered carbon. Here is a video of their insanely good exhibit at[…]

Brand Finance Global 500 2019

January 24, 2019January 24, 2019 adminUncategorized

The results are in – the world’s most valuable brands have been defined again in the annual Brand Finance report. The top 10 have remained unchanged from last year. The results regarding the valuable sectors[…]

CMO’s role today

January 21, 2019January 21, 2019 adminUncategorized

Everyone has their view of what successful marketeers or CMOs today need to be able to do and their are constant reports and surveys being done to define the ideal CMO today, however I must[…]

Omnichannel banking rules the way.

January 21, 2019 adminUncategorized

I’m a strong believer in “Omnichannel” experiences, which foster emotional and human involvment. Digital only is not wrong I’m sure, but it’s dangerous to take out the human component. In this recent article by McKinsey[…]

Creativity and data will drive our future…

January 21, 2019January 21, 2019 admindata

Marketing for me is always about “Art & Science”, or as a recent report from McKinsey calls it ” The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics” In[…]

Creative design trends of 2019 according to Shutterstock search

January 16, 2019January 18, 2019 adminUncategorized

Shutterstock have highlighted the latest creative design trends which are being searched on their platform for 2019. Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. It’s a[…]

I don’t like the word “agile”…

January 15, 2019 adminAgile Marketing

…But Agile Marketing, when done well, is “now”. Here is a simply infographic highlighting Agile Marketing. What I usually don’t like about “agile” is that it’s misused often in companies when it comes to constantly[…]

Another outdoor ad which moves people

January 3, 2019 admin72andsunny

72andSunny and the US anti drug organisation Truth devloped “Rebekkah’s story” which highlights the struggle that many americans have when confronted with an Opioid addication. In this case they enabled New York passerbys to watch[…]

CALM 84 – what an outdoor campaign

January 3, 2019 adminoutdoor

Everyday apparently 85 men commit suicide in the UK, which is a devasting number. adam&eveDDB in the UK developed this amazing outdoor campaign highlighting this fact. CALM Project 84 (The Campaign Against Living Miserably) has[…]

Brand marketing highlights 2018 (part 2)

January 2, 2019 adminUncategorized

Here are some more absolute highlights from the last year. Starting with this amazing piece of work from Host HAVAS in Australia called the “Palau Pledge”, which won numerous awards worldwide. This is the sort[…]

The future of driving – please no…

January 2, 2019January 2, 2019 adminVW

Volkswagen is pushing the future of driving in their cars here through this newly created ad. Cars will park themselves, overtake by themselves etc, etc, etc. Sounds like a dreary future for driving cars, but[…]

Apple and colour, like Sony and colour

January 2, 2019 adminSony

The new Apple ad for the iPhone XR Display is nice, but not unlike the old Sony Bravia colour ads, which I think were in a league of their own to be honest. And therefore[…]

Brand marketing highlights 2018 (part 1)

December 31, 2018January 1, 2019 admin2018

Every year worldwide there are beautiful and smart marketing stories brought into the world, by super creative and inspirational marketing experts. These highlights inspire millions of people around the world through their storytelling. 2018 was[…]

Deutsche Bank to bring new brand

November 5, 2018November 5, 2018 adminLaunch

Deutsche Bank will be launching a new brand – YUNAR. The new brand is built around a new app which aims at reaching younger people and offering a daily relevant financial app in future. It’s[…]

Don’t do the right thing…

October 28, 2018 adminbrave

…do the brave thing! Thanks Lee Clow for this simple but moving “disruption” message. Almost everyone is talking about disruption these days, but very few are willing to really disrupt, because it’s not the right[…]

Something new coming soon…

August 30, 2018 adminUncategorized

For the last months I have simply been working hard. No highlights and nothing to show. However, with a small bunch of highly talented people we’ve been working on a completely new “thing”. The team[…]

Looking for inspiration and new insights

May 1, 2018May 1, 2018 adminInspiration

Right now we are working and working. No highlights. However I am trying to take in as much as possible in terms of inspirations. This is fun!!! 🙂

Just working at the moment….

May 1, 2018 adminbrand

Right now I‘m working on a new project. its exciting but also challenging and not so spectacular. These are the times where it‘s all hard work and little play. We are working on building a[…]

Best practise – Promotional Award Winner 2018

January 23, 2018January 23, 2018 adminEvil Zero

The “Evil Zero” won “best practise” in the annual Promotional Awards 2018 here in Germany. A great result. More than 45.000 figures have been handed over to German investors – a huge amount. Thanks to[…]

The new “Evil Zero” is here, and it’s scared…

January 23, 2018 admin#GeldanlageNeuDenken

The Evil Zero (Böse Null) campaign in Germany was a huge success within the financial industry (7 nominations at the Midas Awards 2017). Now in order to continue the story we have introduced the new[…]

Influencer Marketing within the financial industry

November 16, 2017November 16, 2017 admin#GeldanlageNeuDenken

I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has more to do with the fact these people are your everyday people, who have great[…]

DWS Halloween Special

October 30, 2017November 16, 2017 adminFun

It’s that time of year again – Halloween. With this year’S halloween special we are taking up the challenge of letting users enjoy an evening of “trick or treat”, with some funny surprises. The star[…]