Lexend: fighting dyslexia.

Together with SuperUnion, Google Fonts, Lexend and Dr. Bonnie Shaver-Troup, we further developed the Legend font available on Google.

The font has now been built out to enable the use of Legend for all purposes online, making reading easier today than in the past.

This development was part of our rebranding project for CosmosDirekt and has now been awarded by ADC and D&AD international awards.

We are so proud to have built this font together with our amazing partners enabling people around the world to better be able to read.

“We loved the font and the story behind it all. Insurance language is hard enough to understand. We’re trying to make it all as simple and accessible as possible,”

CosmosDirekt partnered with Google Fonts to commission Font Bureau and Superunion to expand Lexend from one to nine weights for the insurer to use in its products and for Google Fonts to offer for anyone to use without charge. The new weights (Thin, Extra Light, Light, Medium, SemiBold, Bold, ExtraBold, and Black) were published on Google Fonts in April 2021.

Here the case film:


Art Directors Club 2021

SILVER CUBE Typefaces/ Font Systems – Lexend

SILVER CUBE Design for Good – Typography – Lexend

D&AD 2021

Wood Pencil / Impact / Design / 2022

Shortlist / Digital Design / Inclusive

Here the related articles:

Google Fonts

D&AD Awards

ADC Awards Club