Crazy inspires…
Let’s be honest, stories about the crazy ones and the crazy ideas, inspire us. I just have to add these…
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15km AR catalogue experience – OMG!
15km of catalague – OMG. This is what Sodimac did in Peru when it hijacked a highway bringing thousands of…
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What is reality?
What is reality is going to be a question of the future. Netflix already started along this road with their…
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Brand Finance Global 500 2019
The results are in – the world’s most valuable brands have been defined again in the annual Brand Finance report….
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CMO’s role today
Everyone has their view of what successful marketeers or CMOs today need to be able to do and their are…
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Omnichannel banking rules the way.
I’m a strong believer in “Omnichannel” experiences, which foster emotional and human involvment. Digital only is not wrong I’m sure,…
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Creativity and data will drive our future…
Marketing for me is always about “Art & Science”, or as a recent report from McKinsey calls it ” The…
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Hamberders are all out…
The man in the White House (I think it’s best no longer to mention his name) did what he does…
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Creative design trends of 2019 according to Shutterstock search
Shutterstock have highlighted the latest creative design trends which are being searched on their platform for 2019. Bright colors, cartoon…
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I don’t like the word “agile”…
…But Agile Marketing, when done well, is “now”. Here is a simply infographic highlighting Agile Marketing. What I usually don’t…
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Another outdoor ad which moves people
72andSunny and the US anti drug organisation Truth devloped “Rebekkah’s story” which highlights the struggle that many americans have when…
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CALM 84 – what an outdoor campaign
Everyday apparently 85 men commit suicide in the UK, which is a devasting number. adam&eveDDB in the UK developed this…
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Brand marketing highlights 2018 (part 2)
Here are some more absolute highlights from the last year. Starting with this amazing piece of work from Host HAVAS…
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The future of driving – please no…
Volkswagen is pushing the future of driving in their cars here through this newly created ad. Cars will park themselves,…
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Apple and colour, like Sony and colour
The new Apple ad for the iPhone XR Display is nice, but not unlike the old Sony Bravia colour ads,…
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