Crazy inspires…

January 25, 2019

Let’s be honest, stories about the crazy ones and the crazy ideas, inspire us. I just have to add these…

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15km AR catalogue experience – OMG!

January 24, 2019

15km of catalague – OMG. This is what Sodimac did in Peru when it hijacked a highway bringing thousands of…

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What is reality?

January 24, 2019

What is reality is going to be a question of the future. Netflix already started along this road with their…

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Brand Finance Global 500 2019

January 24, 2019

The results are in – the world’s most valuable brands have been defined again in the annual Brand Finance report….

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CMO’s role today

January 21, 2019

Everyone has their view of what successful marketeers or CMOs today need to be able to do and their are…

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Omnichannel banking rules the way.

January 21, 2019

I’m a strong believer in “Omnichannel” experiences, which foster emotional and human involvment. Digital only is not wrong I’m sure,…

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Creativity and data will drive our future…

January 21, 2019

Marketing for me is always about “Art & Science”, or as a recent report from McKinsey calls it ” The…

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Hamberders are all out…

January 21, 2019

The man in the White House (I think it’s best no longer to mention his name) did what he does…

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Creative design trends of 2019 according to Shutterstock search

January 16, 2019

Shutterstock have highlighted the latest creative design trends which are being searched on their platform for 2019. Bright colors, cartoon…

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Agile Marketing

I don’t like the word “agile”…

January 15, 2019

…But Agile Marketing, when done well, is “now”. Here is a simply infographic highlighting Agile Marketing. What I usually don’t…

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Another outdoor ad which moves people

January 3, 2019

72andSunny and the US anti drug organisation Truth devloped “Rebekkah’s story” which highlights the struggle that many americans have when…

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CALM 84 – what an outdoor campaign

January 3, 2019

Everyday apparently 85 men commit suicide in the UK, which is a devasting number. adam&eveDDB in the UK developed this…

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Brand marketing highlights 2018 (part 2)

January 2, 2019

Here are some more absolute highlights from the last year. Starting with this amazing piece of work from Host HAVAS…

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The future of driving – please no…

January 2, 2019

Volkswagen is pushing the future of driving in their cars here through this newly created ad. Cars will park themselves,…

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Apple and colour, like Sony and colour

January 2, 2019

The new Apple ad for the iPhone XR Display is nice, but not unlike the old Sony Bravia colour ads,…

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