Another outdoor ad which moves people

January 3, 2019 | 72andsunny


72andSunny and the US anti drug organisation Truth devloped “Rebekkah’s story” which highlights the struggle that many americans have when confronted with an Opioid addication. In this case they enabled New York passerbys to watch a 26 year olds brutal recovery with a three day live-stream into her room. Moving. A fabulous idea, for a terrible topic.

 

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