What is reality is going to be a question of the future. Netflix already started along this road with their amazing campaign for Altered carbon.
Here is a video of their insanely good exhibit at the 2018 CES event. It’s truly amazing. The exciting thing here though is the potential that to be honest this idea opens.
And this, is for me, a vital part of the future of marketing. This amazing example is going to have to challenge us all to rethink storytelling a little more.