Yes it’s true, a Pop-Up store can work within the Asset Management industry. At this years Fondskongress in Mannheim we tried the concept and it proved to be a huge success. The concept was simple[…]
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Tag: DWS
Best practise – Promotional Award Winner 2018
The “Evil Zero” won “best practise” in the annual Promotional Awards 2018 here in Germany. A great result. More than 45.000 figures have been handed over to German investors – a huge amount. Thanks to[…]
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The new “Evil Zero” is here, and it’s scared…
The Evil Zero (Böse Null) campaign in Germany was a huge success within the financial industry (7 nominations at the Midas Awards 2017). Now in order to continue the story we have introduced the new[…]
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DWS Halloween Special
It’s that time of year again – Halloween. With this year’S halloween special we are taking up the challenge of letting users enjoy an evening of “trick or treat”, with some funny surprises. The star[…]
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New onlineportal www.anlegen-in-immobilien.de launched…
This week we, together with Axel Springer (FInanzen.net) launched the new onlineportal www.anlegen-in-immobilien.de. About half a year ago I met with the guys at Finanzen.net to discuss a potential new onlineportal idea. The idea at[…]
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New short film series “Ach, du liebes Geld”
It’s here, finally, our new 8 part short film series named “Ach, du liebes Geld” starring germanys most well-known stock-market reporter Markus Koch. The series launched last Friday with the first episode focusing on “Love”.[…]
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Gamification in order to move people…
As part of our “Evil Zero” (Böse Null) campaign in Germany we have decided to invest also in gamification, as part of the overall strategy. Not only are we using classical ways at bringing the[…]
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Social Wall – Böse Null
One of the main goals of the “Böse Null” (evil-zero – fight against zero-interest rates for savers) campaign was to get people involved with the campaign. The hope was, make a campaign people actually want[…]
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Böse Null in Horizont…
Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign. Great campaigns need support in the media – so thanks!!! There are numerous elements which[…]
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Böse Null invades Germany…
It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates around the world) have been hurting savers in numerous countries around the world. And Germany[…]
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Thanks Rocket & Wink
Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to life Havas decided to work together with hot Hamburg agency Rocket & Wink to help[…]
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Jean-Paul Gaultier hommage
This week Jean-Paul Gaultier had the honor of designing this Sundays “Welt am Sonntag” newspaper here in Germany. We therefore took the opportunity to run an ad based on the famous deisgner, this time with[…]
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Gold again for DWS
We did it again – we won the second Gold Midas Award in two years, this time for our “60 Years DWS” campaign. This year it was a classical advertising campaign which won the award[…]
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Shortlist Midas Awards again in 2016…
Awesome news – we (Havas Düsseldorf & DWS Germany) made the shortlist of the Midas Awards 2016 for the second year running, this time in two categories. Once for the “60 years DWS” campaign this[…]
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The tallest landing page in the world…
Another year, another record in terms of dividend payout for Germany’s leading equity dividend fund, the DWS Top Dividende. The idea behind the story, created by the team at Havas Düsseldorf, is an evolutionary development[…]
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Big birthdays need big campaigns
6o years asset management – 60 years DWS in Germany. (weblink) A big story, with a great campaign. Developed by HAVAS Düsseldorf, this time with the expertise of trendy Hamburg agency Rocket & Wink. The retro[…]
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The world’s highest banner…
The world’s highest banner is 850km high! That’s how high a pile of one Euro coins would be if you stacked up 365 million Euros, which is the amount DWS has paid out to investors[…]
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Value Investing: the CROCI Film
Developed by Bourros, together with Styleframe, Campera Media and InkPulse we developed a new CROCI film explaining the unique value investing strategy. The film was developed entirely in 3D and the project was led by Director Ali Farahmand.[…]
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Content, content, content
Everyone is talking about content. No big deal – it’s nothing new really in my opinion. However we are moving into the this spectrum as well – better late than never. 🙂 Here are some[…]
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Offene Immobilienfonds Special
Together with Finanzen.net we have released the second special (after the dividends special), this time for “Immobilienfonds” (Real Estate Funds). The aim here is to explain to private investors the opportunities that such funds actually[…]
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Geldanlage Neu Denken digital tool
Together with Finanzen.net we developed a simple tool (GeldanlageNeuDenken) showing how numerous investment opportunities develop over time, within the current low interest rates time. It’s another form of showing German investors what they probably should[…]
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We won Gold at the MIDAS Awards
Thank you. Congratulations to all the people behind the amazing project. All in all 60 people. Thanks to Torsten and his team at Havas Düsseldorf. It’s not everyday you win in NYC. 🙂
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Questioning & Rethinking Interviews
Understanding the people behing investment products is an important. Understanding what they do and what they value is vital to understand what you can expect. Too little focus is paid on the people behind the[…]
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Rethink Investing Film (Geldanlage Neu Denken)
Times have changed for investors in Germany – it’s time to “rethink investing”. ( #GeldanlageNeuDenken ) Germans are a very modern society. Environmentally aware, open society, technologically advanced, engineering prowess etc., but what about the[…]
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DWS hair banner wins silver at Annual Multimedia Awards 2016
Our “Hair banner”, created by Havas Düsseldorf, has won silver at the Annual Multimedia Awards 2016 last week. The idea, a person using a mobile device searching on a financial website sees a grey hair[…]
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#Ihrgeldschmilzt – Financial Marketing can be innovative!
#ihrgeldschmilzt was the name of the innovative marketing campaign brought to life by us this week. The idea was simple: show German investors what happens to their savings with historically low interest – it melts[…]
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