Corona has changed our world and our advertising, for now atleast. Here are some of my highlights in this tough and challenging period. Its becoming more and more apparent over the last years that we[…]
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Category: Uncategorized
Star Wars and brands
It’s that time again, when brands all over the world want to particpate in the Disney box-office smash Star Wars. And this time for Star Wars 9 “The Rise of Skywalker” things are no different.[…]
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Moncler Genius
Moncler has been growing into one of the leading luxury brands over the last years with their hugely creative effort to make the brand interesting all the time, to various target segments. It’s a truly[…]
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IKEA is always moving
IKEA is a brand which is constantly going new ways and being creative. Basically its been in their brand DNA since their introduction into the world all those years ago. One of their latest new[…]
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Supreme launches in San Francisco
The amazing street brand Supreme has launched its own store in San Francisco. After weeks of teasing, Supreme recently opened its new outpost in San Francisco with the premiere of its latest William Strobeck-directed skate video CANDYLAND and commemorative Box Logo T-shirt. Celebrating[…]
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Yahoo gets a brand rework…
Yahoo, a major brand of what feels like “yesteryear”, has undertaken a brand refresh and the work is modern and enables me to tell people that I still have a Yahoo email account again. 🙂[…]
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Volkswagen rebranding launched
It’s here, the new Volkswagen branding, which has been released this week here in Frankfurt, Germany at the IAA 2019. It’s modern and simplified and in my humble opinion a nice rebranding. The logo itself[…]
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Dundee – the movie that was actually an ad
This is one of the best Super Bowl campaigns of the last years. Droga5 developed “Dundee the movie” as a film trailer concept, teasing the new movie. However, the movie was no movie, it was[…]
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Mind the gap…
BVG, the Berlin train service, developed a fantastic campaign called “Mind the Gap” together with Media Monks in March of this year. The idea was simple. In Germany females earn 21% less than men, and[…]
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Anotomy of effectiveness
WARC has bought out a new report looking at the effectiveness of advertising. And the report highlights some very interesting factors. Here a number of topics are looked at such as “are you spending enough[…]
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AR(T) walk project by Apple
This looks like a beautiful new project from Apple highlighting the use of AR technology. It shows how creatively we can use AR technology in making our surrounds even more interesting, or exciting, or how[…]
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AFC to KFC
Here another nice one from Mother UK this time for KFC, which is arguably one of the most creative marketing units going today. From AFC to ZFC, there can hardly be a more imitated brand[…]
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Sponsorship done really well…
This is the great new sponsoring campaign from Uber Eats and Love Island in the UK. The campaign was developed by Mother and will be running under the “#hungryforloveisland”. This is the way it should[…]
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RIMOWA – no one builds a legacy by standing still
RIMOWA is doing some nice stuff. Coloured suitcases, stickers for 6 Euro from popular designers highlighting your trips and partnering with some of the most interesting people around today is all coming together to make[…]
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Grow Up
It’s a few years ago now, but the Mercedes campaign “Grow Up” was a powerful example of how to target younger people with your brand. Developed by Antoni the campaign aimed at making the brand[…]
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Coming soon from Apple
OMG – simply amazing what Apple are planning on bringing onto the market in the next months. Apple TV+, Apple Arcade, Apple Card etc etc. Here’s a look at these products and their way of[…]
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The smell of spring…
Here the new and daring ad from Hornbach in Germany called “So riecht das Frühjahr” (This is the smell of spring). The ad was developed by Jung von Matt and plays on some weird fetishes[…]
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Bits and bytes transforming brick and mortar
Who said retail was dead? There are so many great examples of how retail stores are acually gaining in relevance in so many industries. It’s all about your omnichannel offering and how the “old” retail[…]
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Lagerfelds best shows
Karl Lagerfeld and Chanel didn’t just make amazing clothes, but also amazing shows. He obviously understood that clothing brands aren’t just the clothes that are made, but the world’s built around them. It’s also evident[…]
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Breaking a new code…
I think Nike have cracked their own new code. Nike at the moment really understand how their brands values fit into todays world. Their amazing work with Colin Kaepernick and now Serena Williams are perfect[…]
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Midas Awards Winners
For everyone who’s ever said financial marketing is boring, you’re so wrong! Financial marketing is so alive. The annual Midas Awards (Best financial advertising in the world) have been held for 2018 and the quality[…]
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Mobile stats today
Adobe has published a great article on the top mobile stats around the world today. These stats are, as we all know today, super impressive and show just how important mobile is for all businesses[…]
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Celebrating “crazy” female athletes is fabulous…
…typical NIKE – their new amazing ad celebrating female athletes is another beautiful piece of work, which is the reason people like me love what we do! The 90-second spot, which aired during the Oscars[…]
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Why are we creative?
I must see this film, however I it’s not being shown anywhere I know. Check out the trailor here: https://whyarewecreative-film.de/
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Like a Bosch
Sometimes companies just nail it – like Bosch with their new ad for IOT at Bosch. Like a Bosch is perfect in everyway. Love it! Well done, once again, Jung von Matt! Read more: https://adage.com/creativity/work/bosch-bosch/968311
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Where is the love – Brandz Top 50 German brands 2019
German brands are world leaders in so many categories and according to the annual BrandZ German Top 50 Brands 2019, German brands have added value – around 11% over 2018. This means that the Top[…]
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What is reality?
What is reality is going to be a question of the future. Netflix already started along this road with their amazing campaign for Altered carbon. Here is a video of their insanely good exhibit at[…]
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Brand Finance Global 500 2019
The results are in – the world’s most valuable brands have been defined again in the annual Brand Finance report. The top 10 have remained unchanged from last year. The results regarding the valuable sectors[…]
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CMO’s role today
Everyone has their view of what successful marketeers or CMOs today need to be able to do and their are constant reports and surveys being done to define the ideal CMO today, however I must[…]
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Omnichannel banking rules the way.
I’m a strong believer in “Omnichannel” experiences, which foster emotional and human involvment. Digital only is not wrong I’m sure, but it’s dangerous to take out the human component. In this recent article by McKinsey[…]
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