RIMOWA – no one builds a legacy by standing still
RIMOWA is doing some nice stuff. Coloured suitcases, stickers for 6 Euro from popular designers highlighting your trips and partnering…
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Grow Up
It’s a few years ago now, but the Mercedes campaign “Grow Up” was a powerful example of how to target…
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Coming soon from Apple
OMG – simply amazing what Apple are planning on bringing onto the market in the next months. Apple TV+, Apple…
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The smell of spring…
Here the new and daring ad from Hornbach in Germany called “So riecht das Frühjahr” (This is the smell of…
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Bits and bytes transforming brick and mortar
Who said retail was dead? There are so many great examples of how retail stores are acually gaining in relevance…
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Lagerfelds best shows
Karl Lagerfeld and Chanel didn’t just make amazing clothes, but also amazing shows. He obviously understood that clothing brands aren’t…
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Breaking a new code…
I think Nike have cracked their own new code. Nike at the moment really understand how their brands values fit…
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Midas Awards Winners
For everyone who’s ever said financial marketing is boring, you’re so wrong! Financial marketing is so alive. The annual Midas…
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Mobile stats today
Adobe has published a great article on the top mobile stats around the world today. These stats are, as we…
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Celebrating “crazy” female athletes is fabulous…
…typical NIKE – their new amazing ad celebrating female athletes is another beautiful piece of work, which is the reason…
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Why are we creative?
I must see this film, however I it’s not being shown anywhere I know. Check out the trailor here: https://whyarewecreative-film.de/
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Like a Bosch
Sometimes companies just nail it – like Bosch with their new ad for IOT at Bosch. Like a Bosch is…
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Where is the love – Brandz Top 50 German brands 2019
German brands are world leaders in so many categories and according to the annual BrandZ German Top 50 Brands 2019,…
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What is reality?
What is reality is going to be a question of the future. Netflix already started along this road with their…
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Brand Finance Global 500 2019
The results are in – the world’s most valuable brands have been defined again in the annual Brand Finance report….
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CMO’s role today
Everyone has their view of what successful marketeers or CMOs today need to be able to do and their are…
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Omnichannel banking rules the way.
I’m a strong believer in “Omnichannel” experiences, which foster emotional and human involvment. Digital only is not wrong I’m sure,…
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Hamberders are all out…
The man in the White House (I think it’s best no longer to mention his name) did what he does…
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Creative design trends of 2019 according to Shutterstock search
Shutterstock have highlighted the latest creative design trends which are being searched on their platform for 2019. Bright colors, cartoon…
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Brand marketing highlights 2018 (part 2)
Here are some more absolute highlights from the last year. Starting with this amazing piece of work from Host HAVAS…
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Something new coming soon…
For the last months I have simply been working hard. No highlights and nothing to show. However, with a small…
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Böse Null invades Germany…
It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates…
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Thanks Rocket & Wink
Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to…
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Jean-Paul Gaultier hommage
This week Jean-Paul Gaultier had the honor of designing this Sundays “Welt am Sonntag” newspaper here in Germany. We therefore…
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Offene Immobilienfonds Special
Together with Finanzen.net we have released the second special (after the dividends special), this time for “Immobilienfonds” (Real Estate Funds)….
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CROCI HORIZONT newspaper first issue hits the shelfs….
The first CROCI HORIZONT newspaper has been published. The first issue of the new newspaper highlights the people and processes…
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Thjnk – IKEA
Thjnk is a pretty hot new ad agency here in Germany and they have recently won the Ikea account in…
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ING Marketing Trading Forum Dresden
The new trade show season began this weekend in Dresden for ING Markets. We came up with a new concept…
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Infographic for the trading game “Börsenheld”
Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people…
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To Michael
….love this old campaign. Great idea from Deutsch LA for Sony Computer America in USA.
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