Yahoo, a major brand of what feels like “yesteryear”, has undertaken a brand refresh and the work is modern and enables me to tell people that I still have a Yahoo email account again. 🙂[…]
Continue reading …
Category: Uncategorized
Volkswagen rebranding launched
It’s here, the new Volkswagen branding, which has been released this week here in Frankfurt, Germany at the IAA 2019. It’s modern and simplified and in my humble opinion a nice rebranding. The logo itself[…]
Continue reading …
Dundee – the movie that was actually an ad
This is one of the best Super Bowl campaigns of the last years. Droga5 developed “Dundee the movie” as a film trailer concept, teasing the new movie. However, the movie was no movie, it was[…]
Continue reading …
Mind the gap…
BVG, the Berlin train service, developed a fantastic campaign called “Mind the Gap” together with Media Monks in March of this year. The idea was simple. In Germany females earn 21% less than men, and[…]
Continue reading …
Anotomy of effectiveness
WARC has bought out a new report looking at the effectiveness of advertising. And the report highlights some very interesting factors. Here a number of topics are looked at such as “are you spending enough[…]
Continue reading …
AR(T) walk project by Apple
This looks like a beautiful new project from Apple highlighting the use of AR technology. It shows how creatively we can use AR technology in making our surrounds even more interesting, or exciting, or how[…]
Continue reading …
AFC to KFC
Here another nice one from Mother UK this time for KFC, which is arguably one of the most creative marketing units going today. From AFC to ZFC, there can hardly be a more imitated brand[…]
Continue reading …
Sponsorship done really well…
This is the great new sponsoring campaign from Uber Eats and Love Island in the UK. The campaign was developed by Mother and will be running under the “#hungryforloveisland”. This is the way it should[…]
Continue reading …
RIMOWA – no one builds a legacy by standing still
RIMOWA is doing some nice stuff. Coloured suitcases, stickers for 6 Euro from popular designers highlighting your trips and partnering with some of the most interesting people around today is all coming together to make[…]
Continue reading …
Grow Up
It’s a few years ago now, but the Mercedes campaign “Grow Up” was a powerful example of how to target younger people with your brand. Developed by Antoni the campaign aimed at making the brand[…]
Continue reading …
Coming soon from Apple
OMG – simply amazing what Apple are planning on bringing onto the market in the next months. Apple TV+, Apple Arcade, Apple Card etc etc. Here’s a look at these products and their way of[…]
Continue reading …
The smell of spring…
Here the new and daring ad from Hornbach in Germany called “So riecht das Frühjahr” (This is the smell of spring). The ad was developed by Jung von Matt and plays on some weird fetishes[…]
Continue reading …
Bits and bytes transforming brick and mortar
Who said retail was dead? There are so many great examples of how retail stores are acually gaining in relevance in so many industries. It’s all about your omnichannel offering and how the “old” retail[…]
Continue reading …
Lagerfelds best shows
Karl Lagerfeld and Chanel didn’t just make amazing clothes, but also amazing shows. He obviously understood that clothing brands aren’t just the clothes that are made, but the world’s built around them. It’s also evident[…]
Continue reading …
Breaking a new code…
I think Nike have cracked their own new code. Nike at the moment really understand how their brands values fit into todays world. Their amazing work with Colin Kaepernick and now Serena Williams are perfect[…]
Continue reading …
Midas Awards Winners
For everyone who’s ever said financial marketing is boring, you’re so wrong! Financial marketing is so alive. The annual Midas Awards (Best financial advertising in the world) have been held for 2018 and the quality[…]
Continue reading …
Mobile stats today
Adobe has published a great article on the top mobile stats around the world today. These stats are, as we all know today, super impressive and show just how important mobile is for all businesses[…]
Continue reading …
Celebrating “crazy” female athletes is fabulous…
…typical NIKE – their new amazing ad celebrating female athletes is another beautiful piece of work, which is the reason people like me love what we do! The 90-second spot, which aired during the Oscars[…]
Continue reading …
Why are we creative?
I must see this film, however I it’s not being shown anywhere I know. Check out the trailor here: https://whyarewecreative-film.de/Â
Continue reading …
Like a Bosch
Sometimes companies just nail it – like Bosch with their new ad for IOT at Bosch. Like a Bosch is perfect in everyway. Love it! Well done, once again, Jung von Matt! Read more:Â https://adage.com/creativity/work/bosch-bosch/968311Â
Continue reading …
Where is the love – Brandz Top 50 German brands 2019
German brands are world leaders in so many categories and according to the annual BrandZ German Top 50 Brands 2019, German brands have added value – around 11% over 2018. This means that the Top[…]
Continue reading …
What is reality?
What is reality is going to be a question of the future. Netflix already started along this road with their amazing campaign for Altered carbon. Here is a video of their insanely good exhibit at[…]
Continue reading …
Brand Finance Global 500 2019
The results are in – the world’s most valuable brands have been defined again in the annual Brand Finance report. The top 10 have remained unchanged from last year. The results regarding the valuable sectors[…]
Continue reading …
CMO’s role today
Everyone has their view of what successful marketeers or CMOs today need to be able to do and their are constant reports and surveys being done to define the ideal CMO today, however I must[…]
Continue reading …
Omnichannel banking rules the way.
I’m a strong believer in “Omnichannel” experiences, which foster emotional and human involvment. Digital only is not wrong I’m sure, but it’s dangerous to take out the human component. In this recent article by McKinsey[…]
Continue reading …
Hamberders are all out…
The man in the White House (I think it’s best no longer to mention his name) did what he does best, tweeted some rubbish on Twitter again (this time you could actually laugh…). Here the[…]
Continue reading …
Creative design trends of 2019 according to Shutterstock search
Shutterstock have highlighted the latest creative design trends which are being searched on their platform for 2019. Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. It’s a[…]
Continue reading …
Brand marketing highlights 2018 (part 2)
Here are some more absolute highlights from the last year. Starting with this amazing piece of work from Host HAVAS in Australia called the “Palau Pledge”, which won numerous awards worldwide. This is the sort[…]
Continue reading …
Something new coming soon…
For the last months I have simply been working hard. No highlights and nothing to show. However, with a small bunch of highly talented people we’ve been working on a completely new “thing”. The team[…]
Continue reading …
Böse Null invades Germany…
It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates around the world) have been hurting savers in numerous countries around the world. And Germany[…]
Continue reading …