The smell of spring…

March 18, 2019

Here the new and daring ad from Hornbach in Germany called “So riecht das Frühjahr” (This is the smell of…

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Bits and bytes transforming brick and mortar

March 10, 2019

Who said retail was dead? There are so many great examples of how retail stores are acually gaining in relevance…

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Lagerfelds best shows

March 10, 2019

Karl Lagerfeld and Chanel didn’t just make amazing clothes, but also amazing shows. He obviously understood that clothing brands aren’t…

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Breaking a new code…

March 2, 2019

I think Nike have cracked their own new code. Nike at the moment really understand how their brands values fit…

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Midas Awards Winners

March 2, 2019

For everyone who’s ever said financial marketing is boring, you’re so wrong! Financial marketing is so alive. The annual Midas…

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Mobile stats today

February 28, 2019

Adobe has published a great article on the top mobile stats around the world today. These stats are, as we…

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Celebrating “crazy” female athletes is fabulous…

February 26, 2019

…typical NIKE – their new amazing ad celebrating female athletes is another beautiful piece of work, which is the reason…

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Why are we creative?

February 18, 2019

I must see this film, however I it’s not being shown anywhere I know. Check out the trailor here: https://whyarewecreative-film.de/ 

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Like a Bosch

February 18, 2019

Sometimes companies just nail it – like Bosch with their new ad for IOT at Bosch. Like a Bosch is…

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Where is the love – Brandz Top 50 German brands 2019

February 4, 2019

German brands are world leaders in so many categories and according to the annual BrandZ German Top 50 Brands 2019,…

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What is reality?

January 24, 2019

What is reality is going to be a question of the future. Netflix already started along this road with their…

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Brand Finance Global 500 2019

January 24, 2019

The results are in – the world’s most valuable brands have been defined again in the annual Brand Finance report….

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CMO’s role today

January 21, 2019

Everyone has their view of what successful marketeers or CMOs today need to be able to do and their are…

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Omnichannel banking rules the way.

January 21, 2019

I’m a strong believer in “Omnichannel” experiences, which foster emotional and human involvment. Digital only is not wrong I’m sure,…

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Hamberders are all out…

January 21, 2019

The man in the White House (I think it’s best no longer to mention his name) did what he does…

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Creative design trends of 2019 according to Shutterstock search

January 16, 2019

Shutterstock have highlighted the latest creative design trends which are being searched on their platform for 2019. Bright colors, cartoon…

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Brand marketing highlights 2018 (part 2)

January 2, 2019

Here are some more absolute highlights from the last year. Starting with this amazing piece of work from Host HAVAS…

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Something new coming soon…

August 30, 2018

For the last months I have simply been working hard. No highlights and nothing to show. However, with a small…

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Böse Null

Böse Null invades Germany…

April 23, 2017

It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates…

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Thanks Rocket & Wink

April 23, 2017

Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to…

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