RIMOWA is doing some nice stuff. Coloured suitcases, stickers for 6 Euro from popular designers highlighting your trips and partnering with some of the most interesting people around today is all coming together to make the brand modern.
This partnership with LeBron James is a wonderful example:
Here some of their travel stickers, which is a great idea, and adds “colour” to the brand and the people travelling with the brand.
And here some of the new coloured suitcases.
All in all a modern look and feel to this amazing brand.