For our lovely “Protect what you love” (Schütze was du liebst) campaign, CosmosDirekt first ever brand campaign, we were awarded with a German Brand Award in the category “Excellence in Brand Strategy and Creation/Brand Communication/Movies, Commercials & Virals”.
What an honor!
The production was done at the end of 2021 in Ukraine, before the devastating invasion of Russia began. All characters within the spot are Ukrainian, and a lot of the people on production were also.
For us is was the first ever brand campaign focused on all those things which are loved by people. Their families, houses, pets, cars, etc. It was, for us, a very creative approach to our storytelling, and something quite new for the German insurance industry. I would say it has led to numerous variations within the industry since then. 🙂
Special thanks to the Jura and all the people at “Rat for German Design Council”.
And here it is in all its glory including the shortened products versions.
SCRIPT: KRONCK X PETER REGNERY
DOP: JANN DÖPPERT
EDITOR: ANDY HOFSTETTER
MUSIC: CALIFORNIA MUSIC