AR(T) walk project by Apple

This looks like a beautiful new project from Apple highlighting the use of AR technology.

It shows how creatively we can use AR technology in making our surrounds even more interesting, or exciting, or how we can teach people things.

FEATURING WORK FROM EIGHT ARTISTS, THE AUGMENTED REALITY PROJECT PLACES PIECES IN THEIR STORES AND BEYOND

Designed by Today at Apple, [AR]T brings together artists and curators, filmmakers and educators, in a collaborative initiative that pushes the creative potential of augmented reality.

We asked Chicago’s Nick Cave to create an immersive AR installation, Amass, that can be experienced in every Apple Store. We also developed a new session with digital artist and teacher Sarah Rothberg that puts AR’s tools to playful use in the hands of beginners.

To provide a glimpse of what’s possible, we partnered with New York’s pioneering New Museum in curating seven artists to craft original AR artworks. They live as a visual layer on the cityscape and are experienced via a walk with an iPhone in six major cities. Their stories follow below.

Find out more here: https://www.apple.com/today/feature/augmentedrealities/

 

 

0