ING Marketing Trading Forum Dresden

January 19, 2014

The new trade show season began this weekend in Dresden for ING Markets. We came up with a new concept…

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I’m hungry whilst killing people in GTA5. Call Pizza Hut….

January 12, 2014

This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza…

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Infographic for the trading game “Börsenheld”

December 18, 2013

Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people…

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Content Marketing

December 16, 2013

Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s…

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Retrospective – BNP Paribas advertising from 2007 – 2010

December 15, 2013

Together with TBWA / Tequila Düsseldorf (Johannes Klenk) we created the advertising campaign for BNP Paribas derivatives Germany. The campaign…

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Online goes offline and vice-versa

May 20, 2013

Since the stock market is becoming more and more an online business it’s important to keep a focus on meeting…

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Behind the scenes of Macquarie Europe

August 28, 2011

It’s not everyday that people get to see behind the scenes how an investment bank derivatives arm works. We thought…

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The first “App in App” concept within the German derivatives market….

August 22, 2011

Macquarie and Finanzen100 (one of the leading Mobile Apps within the financial industry) partnered to create the first “App in…

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