ING Marketing Trading Forum Dresden
The new trade show season began this weekend in Dresden for ING Markets. We came up with a new concept…
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I’m hungry whilst killing people in GTA5. Call Pizza Hut….
This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza…
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Infographic for the trading game “Börsenheld”
Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people…
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Content Marketing
Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s…
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Retrospective – BNP Paribas advertising from 2007 – 2010
Together with TBWA / Tequila Düsseldorf (Johannes Klenk) we created the advertising campaign for BNP Paribas derivatives Germany. The campaign…
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Online goes offline and vice-versa
Since the stock market is becoming more and more an online business it’s important to keep a focus on meeting…
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Behind the scenes of Macquarie Europe
It’s not everyday that people get to see behind the scenes how an investment bank derivatives arm works. We thought…
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The first “App in App” concept within the German derivatives market….
Macquarie and Finanzen100 (one of the leading Mobile Apps within the financial industry) partnered to create the first “App in…
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