Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s talking about it and many are soing it. The reason – it works. Give people relevance. Give people value. In the financial market, it’s all about information. The right information at the right time.
We focused on real-life online / offline events where people could actually ask questions real-time online via banner adveritsing, and get the answers live via a real-time video feed of a seminar. Very cool.
Here is an article in LEAD Digital about our content-marketing work this year, written by myself and Kevin Boos, the content wizz-kid at Adisfaction.
Read German article here.
Hier das Interview vom Zeritfikate Anleger zum Thema.