This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza Hut and XBOX (Microsoft) got together and produced an app within the Xbox 360 which enables players to order pizza whilst playing.
Very neat idea.
Does it help those who already spend hours sitting in front of their TV’s? Probably not, but it did apparently sell more than $1 Million worth of Pizzas in the first four months of launch.