I’m hungry whilst killing people in GTA5. Call Pizza Hut….

This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza Hut and XBOX (Microsoft) got together and produced an app within the Xbox 360 which enables players to order pizza whilst playing.

pizza-hut-and-xbox-360

Very neat idea.

Does it help those who already spend hours sitting in front of their TV’s? Probably not, but it did apparently sell more than $1 Million worth of Pizzas in the first four months of launch.

 

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