CosmosDirekt wins Gold Effie for their #Cosmicfail social media campaign.
Winners will be grinners!
We were awarded a Gold Effie for our social TikTok campaign #Cosmicfail, where we highlighting the all the mishaps that happen in people’s lives and how these all become insurance cases.
The campaign generated over 1 billions views, and more than 220.000 videos were developed! An amazing campaign.
We never thought that insurance could be so relevant to so many people.
The idea was simple: get as many people talking about their personal mishaps and get over 50 influencers to start the campaign rolling. And then together with TikTok we started the “#Cosmicfail” challenge which ran over one week.
The Effie Award is the award for Marketing Efficiency, so the award for business impact!
Gold Effie Social Media.
To the team!!!0