How good are the cameras in mobile phones really today? Pretty good if you look at the new iPhone 11 Pro ad from Apple. And especially once you see how the ad was made. And[…]
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Tag: Apple
Apple going back to the future
To launch their new Airpod Pros, Apple have decided to create an evolutionary campaign around the feeling of listening to music with Apple called “Bounce”. The campaign is a new installment of the legendary silhouette[…]
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AR(T) walk project by Apple
This looks like a beautiful new project from Apple highlighting the use of AR technology. It shows how creatively we can use AR technology in making our surrounds even more interesting, or exciting, or how[…]
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Coming soon from Apple
OMG – simply amazing what Apple are planning on bringing onto the market in the next months. Apple TV+, Apple Arcade, Apple Card etc etc. Here’s a look at these products and their way of[…]
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Crazy inspires…
Let’s be honest, stories about the crazy ones and the crazy ideas, inspire us. I just have to add these two spots. No question. Brillant.
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Apple and colour, like Sony and colour
The new Apple ad for the iPhone XR Display is nice, but not unlike the old Sony Bravia colour ads, which I think were in a league of their own to be honest. And therefore[…]
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Gamification in order to move people…
As part of our “Evil Zero” (Böse Null) campaign in Germany we have decided to invest also in gamification, as part of the overall strategy. Not only are we using classical ways at bringing the[…]
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World Cup Fever. The Game Before The Game
Beats by Dre have introduced their new Spot “The Game Before The Game” starring numerous football stars. Now that Apple owns the company, Beats really has to become even “cooler”. Now is the question, will[…]
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Beautiful Apple
It has been a little while since Apple made an amazing ad in my opinion, but they’re back to their best with the new iPad Air ad. Voice is from Robin Williams from the classical[…]
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