Old Spice, powered by Wiedon + Kennedy, did this amazing ad project in Sao Paulo.
An ad inside an ad inside an ad inside an ad. For all eternity.
In a time when Content is always trying to be short and quick, Wiedon + Kennedy thought “why not make an ad that never ends by using technology”. The ad actually ran 14 hours in Brazil on TV.
W+K São Paulo and Conspiração spent over a month assembling thousands of clips and, through basic combinatorial analysis, we made sure the video would never repeat itself. Even if you watch it for 1,000 years.
Here’s a short version of the ad… 🙂0