Böse Null

The new “Evil Zero” is here, and it’s scared…

January 23, 2018 | #GeldanlageNeuDenken, anding |

The Evil Zero (Böse Null) campaign in Germany was a huge success within the financial industry (7 nominations at the…

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Gamification in order to move people…

As part of our “Evil Zero” (Böse Null) campaign in Germany we have decided to invest also in gamification, as…

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Social Wall – Böse Null

One of the main goals of the “Böse Null” (evil-zero – fight against zero-interest rates for savers) campaign was to…

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Böse Null in Horizont…

Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign….

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Böse Null invades Germany…

It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates…

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