Great positioning – The regulars by Victoria Bitter

April 19, 2014 | Advertising, Beer, Droga5, TV, VB

Victoria Bitter is a simple, genuine beer in Australia. It’s for the everyday man. Nothing fancy. Nothing special. Just a simple beer.

Years ago Droga5 Australia created the TV ad #theregulars, which is a perfect ad to highlight a brand positioning. It’s old, but I found it again, and still think it’s perfect…..

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