Record winner at the Cannes Lions 2013

June 25, 2013

“Dumb ways to die” set some new records.
It won the most Cannes Lions ever. On YouTube the spot has 51 Million views – not bad for an initiative from Australia for people to watch what they’re doing around train stations etc.

It’s good, but not great. Gets the message across in a really simple way, which deserves recognition without doubt. The campaign won five Grand Prix’s in Cannes – PR, Direct, Radio, Film and Integrated). The song made it into the iTunes top 10 within 24 hours, the campaign generated around 50 Million in media coverage and the app was a huge success. Therefore, well done to McCann Melbourne, Australia.

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