Delta Airlines and Tinder got together to build the “Delta Dating Wall” in New York. The simpe and creative collaboration was based on data generated from Tinder – people with selfies in far-away lands are[…]
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Tag: data
Spotify’s Wrapped Campaign shows how cool data can be
There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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Creativity and data will drive our future…
Marketing for me is always about “Art & Science”, or as a recent report from McKinsey calls it ” The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics” In[…]
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