Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people played. Here is a simple Infographic highlighting the numbers. To watch the last edition of[…]
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Category: Media
Content Marketing
Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s talking about it and many are soing it. The reason – it works. Give people[…]
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Retrospective – BNP Paribas advertising from 2007 – 2010
Together with TBWA / Tequila Düsseldorf (Johannes Klenk) we created the advertising campaign for BNP Paribas derivatives Germany. The campaign was in my opinion the best within the industry over the last years. (I’m biased[…]
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Behind the scenes of Macquarie Europe
It’s not everyday that people get to see behind the scenes how an investment bank derivatives arm works. We thought that this would be interesting to people and that it would show that investment banks[…]
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The first “App in App” concept within the German derivatives market….
Macquarie and Finanzen100 (one of the leading Mobile Apps within the financial industry) partnered to create the first “App in App” Konzept. The Finanzen100 App will now integrate content from Macquarie Bank. This will be[…]
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