Deutsche Bank to bring new brand

November 5, 2018 | Launch |

Deutsche Bank will be launching a new brand – YUNAR. The new brand is built around a new app which…

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Don’t do the right thing…

October 28, 2018 | brave, creativity, disrupt, disruption |

…do the brave thing! Thanks Lee Clow for this simple but moving “disruption” message. Almost everyone is talking about disruption…

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Something new coming soon…

August 30, 2018 | Uncategorized |

For the last months I have simply been working hard. No highlights and nothing to show. However, with a small…

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Looking for inspiration and new insights

May 1, 2018 | Inspiration |

Right now we are working and working. No highlights. However I am trying to take in as much as possible…

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Just working at the moment….

May 1, 2018 | brand, Wor |

Right now I‘m working on a new project. its exciting but also challenging and not so spectacular. These are the…

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Pop-Up concept store works for Asset Managers…

February 22, 2018 | Geldanlageneudenken, PopUp |

Yes it’s true, a Pop-Up store can work within the Asset Management industry. At this years Fondskongress in Mannheim we…

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Best practise – Promotional Award Winner 2018

January 23, 2018 | Evil Zero, Promotions |

The “Evil Zero” won “best practise” in the annual Promotional Awards 2018 here in Germany. A great result. More than…

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Böse Null

The new “Evil Zero” is here, and it’s scared…

January 23, 2018 | #GeldanlageNeuDenken, anding |

The Evil Zero (Böse Null) campaign in Germany was a huge success within the financial industry (7 nominations at the…

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DWS “Rekordausschüttung” 2017 – 500 million to our investors…

December 10, 2017 | Rekordausschüttung, Storytelling |

Another year, another record dividend payout (Rekordausschüttung) from our most popular fund – the DWS Top Dividend fund. Almost 500…

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Influencer Marketing within the financial industry

I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has…

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DWS Halloween Special

October 30, 2017 | Fun, Halloween, Special |

It’s that time of year again – Halloween. With this year’S halloween special we are taking up the challenge of…

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Immobilien

New onlineportal www.anlegen-in-immobilien.de launched…

September 17, 2017 | anlegeninimmobilien, dmesco, dmexco, real estate |

This week we, together with Axel Springer (FInanzen.net) launched the new onlineportal www.anlegen-in-immobilien.de. About half a year ago I met…

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Did you mean Mailchimp?

July 17, 2017 | nes, werbung |

Love this campaign – “Did you mean Mailchimp?”. It was so good that the campaign developed by Droga5 won a…

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New short film series “Ach, du liebes Geld”

It’s here, finally, our new 8 part short film series named “Ach, du liebes Geld” starring germanys most well-known stock-market…

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Gamification in order to move people…

As part of our “Evil Zero” (Böse Null) campaign in Germany we have decided to invest also in gamification, as…

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Social Wall – Böse Null

One of the main goals of the “Böse Null” (evil-zero – fight against zero-interest rates for savers) campaign was to…

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Böse Null in Horizont…

Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign….

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Böse Null invades Germany…

It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates…

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Thanks Rocket & Wink

Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to…

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Jean-Paul Gaultier hommage

This week Jean-Paul Gaultier had the honor of designing this Sundays “Welt am Sonntag” newspaper here in Germany. We therefore…

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