Webby Awards – oh yeah!!!

May 5, 2019

Now the Webby Awards are really something. Amazing work from all over the world in so many categories, its mindblowing….

Mehr →

Grow Up

April 22, 2019

It’s a few years ago now, but the Mercedes campaign “Grow Up” was a powerful example of how to target…

Mehr →

The greatest love story (n)ever told

March 27, 2019

Here is a lovely love story by BIANCO footwear. Never heard of this brand before I saw this. It’s worth…

Mehr →

Coming soon from Apple

March 27, 2019

OMG – simply amazing what Apple are planning on bringing onto the market in the next months. Apple TV+, Apple…

Mehr →

The smell of spring…

March 18, 2019

Here the new and daring ad from Hornbach in Germany called “So riecht das Frühjahr” (This is the smell of…

Mehr →

Forrester & SoDA Global Digital Outlook 2019

March 18, 2019

The Global Digital Outlook Study from Forrester and SoDA collects data on spending trends, the adoption of emerging technology, perspectives…

Mehr →

Bits and bytes transforming brick and mortar

March 10, 2019

Who said retail was dead? There are so many great examples of how retail stores are acually gaining in relevance…

Mehr →

Lagerfelds best shows

March 10, 2019

Karl Lagerfeld and Chanel didn’t just make amazing clothes, but also amazing shows. He obviously understood that clothing brands aren’t…

Mehr →

Breaking a new code…

March 2, 2019

I think Nike have cracked their own new code. Nike at the moment really understand how their brands values fit…

Mehr →

Midas Awards Winners

March 2, 2019

For everyone who’s ever said financial marketing is boring, you’re so wrong! Financial marketing is so alive. The annual Midas…

Mehr →

Mobile stats today

February 28, 2019

Adobe has published a great article on the top mobile stats around the world today. These stats are, as we…

Mehr →

Shopping today thanks to Amazon Go

February 28, 2019

Amazon is an amazing company no doubt. Here they have used technology to change the shopping experience once again with…

Mehr →

WARC creative rankings 2018 out not…

February 26, 2019

WARC has brought out their top creative rankings for 2018 with some interesting insights. The report highlights the most creative…

Mehr →

Dojo who?

February 26, 2019

Found some nice work by a hot agency in Germany called Dojo the other. Was quite new to me. And…

Mehr →

Celebrating “crazy” female athletes is fabulous…

February 26, 2019

…typical NIKE – their new amazing ad celebrating female athletes is another beautiful piece of work, which is the reason…

Mehr →

I like this: C14TORCE

February 20, 2019

  Found this agency website the other day and was impressed. C14TORCE is an agency developed for SEAT. The site…

Mehr →

Why are we creative?

February 18, 2019

I must see this film, however I it’s not being shown anywhere I know. Check out the trailor here: https://whyarewecreative-film.de/ 

Mehr →

Like a Bosch

February 18, 2019

Sometimes companies just nail it – like Bosch with their new ad for IOT at Bosch. Like a Bosch is…

Mehr →

Skittles Musical

February 10, 2019

The Skittles Musical was a brilliantly creative and daring idea, something which is becoming normal for Skittles. I love it!…

Mehr →

Where is the love – Brandz Top 50 German brands 2019

February 4, 2019

German brands are world leaders in so many categories and according to the annual BrandZ German Top 50 Brands 2019,…

Mehr →

Crazy inspires…

January 25, 2019

Let’s be honest, stories about the crazy ones and the crazy ideas, inspire us. I just have to add these…

Mehr →

15km AR catalogue experience – OMG!

January 24, 2019

15km of catalague – OMG. This is what Sodimac did in Peru when it hijacked a highway bringing thousands of…

Mehr →

What is reality?

January 24, 2019

What is reality is going to be a question of the future. Netflix already started along this road with their…

Mehr →

Brand Finance Global 500 2019

January 24, 2019

The results are in – the world’s most valuable brands have been defined again in the annual Brand Finance report….

Mehr →

CMO’s role today

January 21, 2019

Everyone has their view of what successful marketeers or CMOs today need to be able to do and their are…

Mehr →

Omnichannel banking rules the way.

January 21, 2019

I’m a strong believer in “Omnichannel” experiences, which foster emotional and human involvment. Digital only is not wrong I’m sure,…

Mehr →

Creativity and data will drive our future…

January 21, 2019

Marketing for me is always about “Art & Science”, or as a recent report from McKinsey calls it ” The…

Mehr →

Hamberders are all out…

January 21, 2019

The man in the White House (I think it’s best no longer to mention his name) did what he does…

Mehr →

Creative design trends of 2019 according to Shutterstock search

January 16, 2019

Shutterstock have highlighted the latest creative design trends which are being searched on their platform for 2019. Bright colors, cartoon…

Mehr →

Agile Marketing

I don’t like the word “agile”…

January 15, 2019

…But Agile Marketing, when done well, is “now”. Here is a simply infographic highlighting Agile Marketing. What I usually don’t…

Mehr →