The Skittles Musical was a brilliantly creative and daring idea, something which is becoming normal for Skittles. I love it!
Now I haven’t seen much about the musical itself, but the hype it had before the big game was surely worth the investment.
Avoiding the Super Bowl with something created around the Super Bowl is clever. And cutting out amongst all brands is surely a goal worth aiming for. And then making fun of the very thing that they were doing “advertising” is brillant.
Here some little highlights:
And then the catchy musical beat to the whole event…0