Back in 2015 we looked at how to position DWS within the current market and make a clear statement which addressed an overall problem since after Lehmann – start to “Rethink Investing”.
The campaign claim if you like was born with the idea that no matter what people were reading, no matter what the markets were doing or fund managers were allocating, investing needed to be rethought. Everything we were communicating to clients at the time was based around this simple idea – maybe you need to rethink your investment strategy today.
From this came this first film developed together with Messbar. It started the campaign (Geldanlage neu denken) which ran for over two years.