• Grip Challenge Live Event – Deutsche Bank

    Charity, Event, Grip Challenge, Live

    After almost 5 years within the Deutsche Bank organisation I actually created something for the Deutsche Bank brand with our…

  • YUNAR – an award-winning brand

    If your money doesn’t make you happy, what’s it for? That was the question we asked right at the beginning,…

  • Best of content marketing Award

    Advertising, Awards, Branded Entertainment, brands, C3, Content, Midas, Viral

    We won another award for YUNAR, this time at the annual “Best of Content Marketing” Awards 2018 in the category…

  • More shortlist nominations for Yunar

    Yeah – more nominations for Yunar, which makes me very happy. We’ve been shortlisted at the annual “Best of content…

  • #GripChallenge launched

    GripChallenge

    „Doing something good and talking about it.“ As part of Deutsche Banks long-term sponsorship of the German Sporting Organisation Deutsche…

  • YUNAR wins Midas Awards 2018

    Yes, YUNAR wins Gold, 2 silver and 2 certificates at the Midas Awards (Worlds best financial advertising) 2018. We entered…

  • ADVERTISAR?

    Whilst developing the new advertising campaign for YUNAR we had two objectives – 1) speak directly to the people and…

  • Brand development online & flexible

    brands

    YUNAR was built together with the amazing team at SuperUnion in München. We had a blast building this modern, flexible…

  • YUNAR live…

    The YUNAR is in the App Stores. Finally! A long wait, but the MVP Version of YUNAR is live and…

  • YUNAR Website

    C3

    Finally YUNAR has landed in the App Stores and as part of the launch we launched the new website. The…

  • YUNAR

    YUNAR brand design

    Developing a new brand from scratch for a traditional global company is an awesome opportunity, which is what I have…

  • Yunar happy Film

    Music moves people and YUNAR

    Film, Music

    We really wanted to start with some something that moves people and the YUNAR brand. So here is the first…

  • YUNAR brand

    YUNAR – the new Deutsche Bank brand

    brand, Brand Launch, Brand Management, Branding, Corporate, Marke, YUNAR

    After 10 months of hard work and little play, we are releasing the new YUNAR brand in Germany. It’s the…

  • Thank you.

    I got this great picture from my team at DWS when leaving as a thank you. However it is I…

  • PopUp-Store concept works!

    DWs, DWS Marketing, PopUp

    Yes it’s true, a Pop-Up store can work within the Asset Management industry. At this years Fondskongress in Mannheim we…

  • DWS Spain7

    Fixed Income has never been like this…

    A wonderful digital project highligting DWS’ fixed income product offering is now online. The site developed by Bourros is a…

  • Evil Zero campaign

    Case

    The Evil Zero campaign was our answer to the problems German savers are facing in times of zero interest-rates. The…

  • Evil Zero wins 3 x silver Midas Awards

    The Evil Zero (Böse Null) has won three silver Midas Awards for 2017 in the categories, social, event, and mutual…

  • 3D Artwork

    3D, Böse Null, Graphic

    I must say that I’m overwhelmed sometimes what can be done with 3D these days. How quick you can build…

  • DWS Top Dividend fund record payout!

    Landingpage, Record, Storytelling, Website

    Another year, another record dividend payout (Rekordausschüttung) from our most popular fund – the DWS Top Dividend fund. Almost 500 million are…

  • DWS

    DWS 2017

    What an amazing year. I had the greatest pleasure being able to work with such an amazing team in 2017….

  • Halloween DWS

    Halloween specials

    Halloween

    Why can’t the finance industry jump onto the Halloween bandwagen? That’s what we thought in 2016 and then again in…

  • Anlegen in Immobilien

    Real-Estate investing platform – Anlegen in Immobilien

    Brand Launch, Branding, Corporate, Strategic Marketing, Web Design

    Back in 2017 we realised that there was so little market information for private investors wanting to invest in real-estate…

  • Augemented reality gaming

    AR, Augmented Reality, Gaming

    As part of our Böse Null campaign in Germany we developed, together with the agencies Messbar and Brando , our Augemented…

  • Street campaigns are simply fun…

    ampaign, Street

    Our Böse Null street campaign helped get people talking about the topic throughout the country. The street campaign was not…

  • Ach du liebes Geld

    Ach du liebes Geld, brand, Branding, Event Management, Markus Koch, Series

    End of 2016 Markus Koch came to me with an idea – a show about investing done differently – like…

  • Investment Konferenz 2016

    Investment Conference 2017

    brand, Clients, Conference, Deutsche Asset & Wealth Management, Event Management, Events

    It was that time of year again this time for the 17th Deutsche Asset Management / DWS Investment Konferenz in Frankfurt, Germany. For the…

  • Rocket & Wink leads to Gold

    Awards, brand, Brand Management, Branding, Havas, Midas, Retro, Rocket & Wink

    Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to…

  • DWS Whatsapp

    Messenger Services important new channels…

    Channels, Messenger

    Nothing new here. In 2017 we decided that we should start working with Whatsapp and start communicating via this service…

  • BÖSE NULL dark

    Zero interest rates lead to the Evil Zero

    This is where it all began. With a simple idea and a long marketing campaign. Thanks to HAVAS Düessldorf and…

  • Expo Real 2017

    Trade show stand design – Frank Gehry inspiration

    Trade Show

    Investing in real-estate can be amazingly rewarding but also exciting. Real-assets as their called in the industry, are exactly that,…

  • 60 years campaign lands title spread…

    In August 2016 our ad campaign for DWS (60 years) not only got the cover page of the leading financial…

  • 60 years DWS teaser film

    For our DWS 60 years Investment Kongress we turned back the time and turned on the turn-table in this Intro…

  • Investment Conference 2016 Buildup

    It’s an amazingly priveleged thing to be able to organise an event within the Frankfurter Alte Oper with over 1.000…

  • Geld schmilzt

    Melting Ice – Award winning campaign

    Campaign, Ice

    Back in 2015 we broke through with a new form of campaign within the investment industry here in Germany with…

  • CROCI

    CROCI Marketing

    CROCI

    CROCI was my first role at Deutsche Asset Management (DWS) and it was a short stint where we moved the…

  • Rethink Investing

    Back in 2015 we looked at how to position DWS within the current market and make a clear statement which…

  • CROCI Brandland

    CROCI Brandland

    Messe

    I’ve always believed that brands need to bring experiences to life and that was the reason why we developed the…

  • DWS Group

    #Ihrgeldschmilzt, Advertising, Deutsche Asset & Wealth Management, Deutsche Bank, Digital, Events, Innovation, Interactive, Marketing, Strategic Marketing, Vision

    Highest quality marketing for one of the leading asset managers worldwide. My role(s) (thus far): Head of CROCI Marketing, Head…

  • Leaving ING…

    The time has come. I have resigned from ING Bank (ING Markets). A little more than two good years and…

  • Real-Time content marketing at ING

    Content, Realtime

    Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s…

  • ING Markets Portfolio

    Advertising, BNP Paribas, Brand Launch, Brand Management, Branding, Corporate, Event Management, Events, Illustration, ING, ING Markets, Media, Mobile, Online Media, Strategic Marketing, Web Design

    Simple, clear, informative, service-orientated and focused on trading – ING Markets My role: Marketing Manager ING Markets Germany Agencies/Partner/People: Advertising campaign…

  • Macquarie Portfolio

    Advertising, App, Brand Launch, Brand Management, Branding, Corporate, Events, Macquarie, Macquarie Europe, Mobile, Strategic Marketing, Web Design

    Dynamic, straight forward, honest, confident and unique – Macquarie. My role: Head of Marketing Structured Products & Exotics Europe Agencies/Partner/People: Advertising campaign…

  • Iron Trader Reality Show

    Iron Trader, RealityTV

    Iron Trader is something completely new to hit the German/Austrian trading markets. It’s a trading game mixed with the first…

  • App in App

    Macquarie and Finanzen100 (one of the leading Mobile Apps within the financial industry) partnered to create the first “App in…

  • Macquarie says “G’day Europe”

    Gday

    When launching Macquarie in Europe we decided that for the press and for internal employees across the globe and our…

  • Macquarie Telegraph Newspaper

    Newspaper, Print

    There is something special about print – the opportunities are still so big and back in 2011 we bought out…

  • BNP Paribas advertising – a retrospective 2007 – 2010

    BNP

    Together with TBWA / Tequila Düsseldorf (and my dear friend Johannes Klenk) we created the advertising campaign for BNP Paribas…

  • Magazin Publishing retrospective 2007 – 2011

    Magazine

    Another project at BNP Paribas was the monthly client magazine, WZ Magazin, which was a creative treat. We took a…

  • BNP Paribas Portfolio

    Advertising, Blog, BNP Paribas, Brand Launch, Brand Management, Branding, Corporate, Event Management, Events, Graphic Design, Media, Online Media, Publications, Strategic Marketing, Web Design

    Fresh, innovative, bold, simple and based on quality – BNP Paribas My role: Head of Marketing Germany & Austria Agencies:…