Unfiltered

One thing I love about all this social media stuff is that people can give you real, unfiltered feedback to the stuff you are doing. Now we developed this short video for Yunar when we[…]

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Best of content marketing Award

We won another award for YUNAR, this time at the annual “Best of Content Marketing” Awards 2018 in the category of “Branded Entertainment / Commercial / Viralspot” for our short film. The film developed by[…]

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#GripChallenge launched

„Doing something good and talking about it.“ As part of Deutsche Banks long-term sponsorship of the German Sporting Organisation Deutsche Sporthilfe we have introduced the #gripchallenge. Every post under this hashtag generates more money for[…]

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YUNAR wins Midas Awards 2018

Yes, YUNAR wins Gold, 2 silver and 2 certificates at the Midas Awards (Worlds best financial advertising) 2018. We entered five categories and got nominated in all categories for the work we did developing the[…]

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ADVERTISAR?

Whilst developing the new advertising campaign for YUNAR we had two objectives – 1) speak directly to the people and 2) build the brand awareness for the brand and interest. Together with HAVAS Düsseldorf we[…]

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YUNAR live…

The YUNAR is in the App Stores. Finally! A long wait, but the MVP Version of YUNAR is live and the first people are using it. Let’s see what the users say…

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YUNAR Website

Finally YUNAR has landed in the App Stores and as part of the launch we launched the new website. The website is an amazing mobile-first site. It was great to be able to start thinking[…]

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YUNAR

YUNAR brand design

Developing a new brand from scratch for a traditional global company is an awesome opportunity, which is what I have had building YUNAR. Deutsche Bank actually gave us the freedom to create a modern brand.[…]

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Thank you.

I got this great picture from my team at DWS when leaving as a thank you. However it is I who wanted to say “Thank you” to my team. We had an amazing 3 1/2[…]

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PopUp-Store concept works!

Yes it’s true, a Pop-Up store can work within the Asset Management industry. At this years Fondskongress in Mannheim we tried the concept and it proved to be a huge success. The concept was simple[…]

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Evil Zero campaign

The Evil Zero campaign was our answer to the problems German savers are facing in times of zero interest-rates. The campaign was the most-talked about investment campaign in Germany in 2017. We reached millions of[…]

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3D Artwork

I must say that I’m overwhelmed sometimes what can be done with 3D these days. How quick you can build cities and stories, is quite amazing. And over the years I’ve been able to work[…]

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DWS

DWS 2017

What an amazing year. I had the greatest pleasure being able to work with such an amazing team in 2017. We won awards in Germany, Italy and the US, strengthened the DWS brand at home,[…]

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Halloween DWS

Halloween specials

Why can’t the finance industry jump onto the Halloween bandwagen? That’s what we thought in 2016 and then again in 2017. Fun for all. And especially good when you have a monster in your campaign[…]

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Böse Null Social Media

Earned media – Böse Null

More than 1.000.000 Euro worth of earned media is what we generated in 2017 via our campaigns including our Böse Null. Now for some industries that’s nothing, but let me tell you, within the German[…]

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Augemented reality gaming

As part of our Böse Null campaign in Germany we developed, together with the agencies Messbar and Brando , our Augemented Reality Böse Null game. The game added to the idea that the “evil zero” is[…]

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