• YUNAR

    YUNAR brand design

    Developing a new brand from scratch for a traditional global company is an awesome opportunity, which is what I have…

  • Yunar happy Film

    Music moves people and YUNAR

    We really wanted to start with some something that moves people and the YUNAR brand. So here is the first…

  • YUNAR brand

    YUNAR – the new Deutsche Bank brand

    After 10 months of hard work and little play, we are releasing the new YUNAR brand in Germany. It’s the…

  • PopUp store concept for DWS brilliant!

    Yes it’s true, a Pop-Up store can work within the Asset Management industry. At this years Fondskongress in Mannheim we…

  • DWS Spain7

    Fixed Income has never been like this…

    A wonderful digital project highligting DWS’ fixed income product offering is now online. The site developed by Bourros is a…

  • 3D Artwork

    I must say that I’m overwhelmed sometimes what can be done with 3D these days. How quick you can build…

  • DWS Top Dividend fund record payout!

    Another year, another record dividend payout (Rekordausschüttung) from our most popular fund – the DWS Top Dividend fund. Almost 500 million are…

  • DWS

    DWS 2017

    What an amazing year. I had the greatest pleasure being able to work with such an amazing team in 2017….

  • Halloween DWS

    Halloween specials

    Why can’t the finance industry jump onto the Halloween bandwagen? That’s what we thought in 2016 and then again in…

  • Anlegen in Immobilien

    Real-Estate investing platform – Anlegen in Immobilien

    Back in 2017 we realised that there was so little market information for private investors wanting to invest in real-estate…

  • Augemented reality gaming

    As part of our Böse Null campaign in Germany we developed, together with the agencies Messbar and Brando , our Augemented…

  • Street campaigns are simply fun…

    Our Böse Null street campaign helped get people talking about the topic throughout the country. The street campaign was not…

  • Ach du liebes Geld

    End of 2016 Markus Koch came to me with an idea – a show about investing done differently – like…

  • Investment Konferenz 2016

    Investment Conference 2017

    It was that time of year again this time for the 17th Deutsche Asset Management / DWS Investment Konferenz in Frankfurt, Germany. For the…

  • Rocket & Wink leads to Gold

    Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to…

  • DWS Whatsapp

    Messenger Services important new channels…

    Nothing new here. In 2017 we decided that we should start working with Whatsapp and start communicating via this service…

  • BÖSE NULL dark

    Zero interest rates lead to the Evil Zero

    This is where it all began. With a simple idea and a long marketing campaign. Thanks to HAVAS Düessldorf and…

  • Expo Real 2017

    Trade show stand design – Frank Gehry inspiration

    Investing in real-estate can be amazingly rewarding but also exciting. Real-assets as their called in the industry, are exactly that,…

  • 60 years DWS teaser film

    OpenerFilm_D_720p from jeromy lohmann on Vimeo. For our DWS 60 years Investment Kongress we turned back the time and turned…

  • Investment Conference 2016 Buildup

    It’s an amazingly priveleged thing to be able to organise an event within the Frankfurter Alte Oper with over 1.000…

  • Geld schmilzt

    Melting Ice – Award winning campaign

    Back in 2015 we broke through with a new form of campaign within the investment industry here in Germany with…

  • CROCI

    CROCI Marketing

    CROCI was my first role at Deutsche Asset Management (DWS) and it was a short stint where we moved the…

  • Rethink Investing

    Back in 2015 we looked at how to position DWS within the current market and make a clear statement which…

  • CROCI Brandland

    CROCI Brandland

    I’ve always believed that brands need to bring experiences to life and that was the reason why we developed the…

  • DWS Group

    Highest quality marketing for one of the leading asset managers worldwide. My role(s) (thus far): Head of CROCI Marketing, Head…

  • BNP Paribas

    Fresh, innovative, bold, simple and based on quality – BNP Paribas My role: Head of Marketing Germany & Austria Agencies:…

  • Macquarie

    Dynamic, straight forward, honest, confident and unique – Macquarie. My role: Head of Marketing Structured Products & Exotics Europe Agencies/Partner/People: Advertising campaign…

  • ING Markets

    Simple, clear, informative, service-orientated and focused on trading – ING Markets My role: Marketing Manager ING Markets Germany Agencies/Partner/People: Advertising campaign…