Moncler has been growing into one of the leading luxury brands over the last years with their hugely creative effort to make the brand interesting all the time, to various target segments.
It’s a truly modern fashion brand that has relevance in such a broad area these days.
One of their current projects is the Moncler Genius collaborative campaign.
Working with eight various designers promoting independant product ranges in their own style enables them to once again reach a broad audience.
THE FUTURE STARTS NOW
Eight different projects define the unity of Moncler Genius.
Unity comes from focus, as interpretations of the Moncler ethos stem from the product. Each project has the classic Moncler down jacket as the main playground, stands on its own, and all of them unanimously converging on the item. Keeping function at the core and approaching the duvet as an object, unique experiments ensue. The creative soul of each project morphs with the Moncler soul, creating a new identity that is truly authentic. The message is straightforward, the creative content clear. Creativity fuels an ascending movement palpable everywhere. Moncler Genius acknowledges the singularity of the customers and the variety of their tastes, exploring fragmentation as an asset. Each Moncler Genius project is identified with a number. Numbers do not create a hierarchy, but facets to the whole, the Moncler Genius Building. 1 is for pure essence
2 is for pop trademark
3 in for playful flair
4 is for pragmatic femininity
5 is for dress as habitat
6 is for wearable geometry
7 is for subcultural subtleness
8 is for going viral