David Beckham and his Miami Inter FC are now joining the MLS (Major League Soccer) next year.
And it’s an amazing project that has been started here and the newly developed brand by David and the guys at Dubbleday & Cartwright is beautiful, bold and fitting.
Here is their story so far:
“Miami is the future—a hyperglobal, yet local community fueled by intersection and interconnection. It stands at the gateway of the Americas and welcomes millions from around the world, creating an energy and culture unlike anywhere else on the planet. Some of us are born and raised here. Some of us came long ago and were embraced like family. And still, others have just arrived. But we all, at heart, share the same qualities: courage, tenacity, ambition, dedication to our community, and a passion for the joy of life.
We fly in the face of conventional thinking and take pride in disrupting the status quo. We are here to change the game.
Inter Miami CF will celebrate all that makes Miami extraordinary. We will be multilingual and omnicultural. We will harness the city’s great history and unmatched culture to create new traditions, rituals, and symbols that are admired around the world. We will bring world class fútbol to this world class city, once and for all. Fútbol that is as creative, exciting, unique, and multicultural as we are. Fútbol that makes people everywhere wish they could be here.”
Check out the work here.