Our “Hair banner”, created by Havas Düsseldorf, has won silver at the Annual Multimedia Awards 2016 last week.
The idea, a person using a mobile device searching on a financial website sees a grey hair on their screen. The user then instinctively wants to swipe the hair off the screen. Why is there a grey hair on my tablet? When swiping the hair off the screen a full size banner appears with the headline “The best way to fight stress related hair-loss: DWS retirenment products”. Simple and effective.
Great job team Havas!