Losing hair thinking about your retirement?

One of the first projects for DWS was our special “hair banner” highlighting the risks associated with planning your retirement and how it can lead to hair loss! 


The idea was created with HAVAS Düsseldorf. Each male loses around 300 hair per day, and as a user was using their tablet a hair would appear on the screen. If the user would whipe it away, thinking it was a real hair, a banner would appearing explaining that the best thing against hair loss (related to stress) is a DWS retirement fund. Simple, fun and effective.