Apple going back to the future

To launch their new Airpod Pros, Apple have decided to create an evolutionary campaign around the feeling of listening to music with Apple called “Bounce”.

The campaign is a new installment of the legendary silhouette “dancing” campaign of the mid 2000’s.

The campaign has been developed by TBWA Media Arts Lab and highlights how you can move or “bounce” to your music.

It is running via Video, Outdoor, Buildings and stores around the world. Maybe not as iconic as the original, but still a campaign, which will “move” the people.