Budweiser, together with the NWSL have launched a campaign aiming at getting more sponsors of womens football in the US. The idea here is simple and relevant in todays world: record crowds in attendances lead to more value for sponsors, more sponsors lead to more news and relevance, leading to more crowds and coverage leading to a more equal playing field for womens football.
And the spokesperson for the campaign is none other than US football star Megan Rapinoe.
Its a creative and new approach to building something.
Not only is the ad good (not amazing), the website supports the idea excellently.
Now it will be interesting to see what impact the campaign has.
Stay tuned.