The Evil Zero (Böse Null) campaign in Germany was a huge success within the financial industry (7 nominations at the Midas Awards 2017).
Now in order to continue the story we have introduced the new “scared Evil Zero“.
It is scared of investors who are starting their own fund savings plans, since these will defeat the impact the evil zero (zero interest-rates on savings accounts) has.
Another extension from our friends at Havas Düsseldorf.