Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign.
Great campaigns need support in the media – so thanks!!!
There are numerous elements which make the campaign so special – it’s creative and groundbreaking for the financial industry, it has the support of the leading retail banking branches in Germany, its driven by user-generated content and a great team is behind it. 🙂
Read the article here: http://www.horizont.net/marketing/nachrichten/Niedrige-Zinsen-DWS-und-Deutsche-Bank-lassen-das-Monster-Boese-Null-los-157198
Via Linkedin: https://www.linkedin.com/feed/update/urn:li:activity:6256193317386756096/