One of the main goals of the “Böse Null” (evil-zero – fight against zero-interest rates for savers) campaign was to get people involved with the campaign. The hope was, make a campaign people actually want to share and talk about themselves, rather than another financial “push” campaign, which banks and asset managers have been running for decades.
And the results speak for themselves. We sold out of our “Böse Null” figure (30.000 produced) within the first weeks. And people spread the campaign like crazy via social media platforms. Here you can see the results of the user-generated content.