Big birthdays need big campaigns

6o years asset management – 60 years DWS in Germany. (weblink) 


A big story, with a great campaign.

Developed by HAVAS Düsseldorf, this time with the expertise of trendy Hamburg agency Rocket & Wink.

The retro “6o years of DWS” comprises seven different ads, each representing the a decade of the brand.


Each individual ad is meant to not only highlight the actual DWS imagery of the time, but it aims to provide the vibe and feeling from that decade.

A masterpiece of financial advertising from my perspective.


Here is the campaign:




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